
Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings (AAJMRCP)
The Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings (AAJMRCP) is a collection of abstracts of research papers presented during Multidisciplinary Research Fests (MRFs), Joint Multidisciplinary Research Conferences (JMRCs), and Joint Multidisciplinary Conferences Plus (JRMCs+) mainly organised by Ascendens Asia Singapore in collaboration with various institutions and learned societies.
Volumes
10 volumes
Issues
2 issues
ISSN
2529-7902
Publisher
Ascendens Asia Pte. Ltd.
Issue PDF
Volume 10 • Issue 1
16 articles in this issue
Resilience, Innovation, and Sustainability in Practice: Green Diplomacy and the Maritime–Landlocked Nexus between the Philippines and Tajikistan
This research investigates how resilience, innovation, and sustainability can be operationalized through cross-regional cooperation between the Philippines—a maritime archipelagic state—and Tajikistan—a landlocked country—addressing their inherent geographic asymmetries. Grounded in Sustainable Development Goals (SDG 13, 14, 17), the study explores policy complementarities in the blue economy, landlocked development, and green diplomacy. Using qualitative comparative analysis of secondary data including literature and global policy reports, it assesses how geographic constraints shape development in infrastructure, logistics, and resource governance, while identifying collaboration opportunities in maritime education, sustainable transport, renewable energy, and climate governance. The paper introduces the Maritime–Landlocked Sustainability Nexus, a conceptual framework anchored in green diplomacy and built on three interconnected pillars: connectivity, sustainability, and innovation. This model demonstrates how structural differences can be transformed into strategic advantages: the Philippines offers maritime expertise, port systems, and blue economy knowledge, while Tajikistan contributes inland logistics, hydropower capacity, and regional transit networks. Findings reveal that despite distinct economic structures, both nations share critical vulnerabilities to climate change—such as typhoons and sea-level rise in the Philippines, and glacier melt and water scarcity in Tajikistan—creating a strong common basis for action. Results show that structured cooperation can enhance climate resilience, drive innovation, and strengthen governance. By integrating multimodal transport, digital technologies like blockchain and AI, and joint environmental strategies, collaboration bridges spatial disparities and addresses asymmetries in power, capacity, and infrastructure. The study advances theory by redefining blue economy frameworks beyond coastal boundaries, proposing functional connectivity over geographic determinism, and expanding green diplomacy as a governance mechanism. It concludes that partnerships between maritime and landlocked states, when guided by inclusive policies and shared goals, yield adaptive, scalable, and equitable solutions. Ultimately, the research establishes that geography need not be a barrier but a foundation for cooperation, offering a replicable model for global sustainable development and shared prosperity.
Algorithm vs Authority: Developing a Digital Health Trust Framework for Patient Decision-Making in the Philippines
The proliferation of digital health information in the Philippines has transformed patient decision-making, yet the coexistence of credible sources and widespread misinformation presents a critical challenge to healthcare delivery and outcomes. While global discourse highlights the risks of misinformation, there remains limited empirical understanding of how trust in digital platforms versus healthcare professionals shapes patient behavior in resource-variable settings. This study aimed to develop and empirically ground a Digital Health Trust Framework explaining how trust influences patient decision-making. A convergent mixed-methods design was employed, combining a cross-sectional survey of 400 adult patients from urban and semi-urban communities with in-depth interviews of 25 participants. The survey measured trust in information sources, exposure to digital health content, and health behaviors. Quantitative data were analyzed using multiple regression, while qualitative data underwent thematic analysis. Findings were integrated through triangulation. Higher trust in algorithm-driven platforms significantly predicted self-medication (β = 0.41, p < 0.001) and delayed consultation (β = 0.28, p < 0.01). In contrast, trust in healthcare providers was strongly associated with treatment adherence (β = 0.47, p < 0.001). Qualitative findings showed that accessibility, relatability, social validation, and prior healthcare experiences shaped trust, often outweighing considerations of accuracy. Findings position trust as the central mechanism linking information exposure to health behavior. The proposed Digital Health Trust Framework conceptualizes decision-making as a dynamic interaction among information exposure, trust formation, and socio-contextual factors. The study highlights the need for trust-centered communication strategies and digital health literacy interventions to mitigate misinformation and improve outcomes. Insights are transferable to similar health systems.
Organizational Initiatives of TESDA Healthcare Program in Quezon Province: A Strategic Posture Enhancement Framework
This study evaluated the existing organizational initiatives of the Technical Education and Skills Development Authority (TESDA) Healthcare Training Program as the basis for developing a strategic framework to enhance students' competencies and strengthen their employment readiness. Specifically, it assessed the program in terms of implementation, instructional delivery, trainer qualifications, resource management, and industry linkages. It also examined the level of competencies attained by students based on national training regulations and identified the challenges stakeholders face in ensuring competency in development and job readiness. Utilizing a quantitative approach, the study collected data from administrators and trainers of TESDA-accredited institutions. Findings revealed strong agreement among respondents on the effectiveness of TESDA Healthcare Programs, with all five areas program implementation (3.81), instructional delivery (3.85), trainer qualifications (3.88), resource management (3.73), and industry linkages (3.80) rated as ‘Strongly Agree’. Key strengths include adherence to the TESDA curriculum, qualified trainers, practical learning, and strong industry ties. Areas for improvement include evaluation practices, curriculum review, trainer development, facility upkeep, and regular communication with healthcare partners. Moreover, stakeholders identified challenges such as limited resources, insufficient practical exposure, and misalignment between training content and real-world healthcare demands. Despite these high achievements, the researcher proposed a strategic development plan to continuously monitor, refine, and ensure that the TESDA Healthcare Program maintains its effectiveness and relevance in preparing students for the healthcare workforce.
Community Extension Programs as Drivers of Institutional Resilience and Sustainability: The IGCFI Experience
While higher education institutions increasingly face disruptive challenges, the specific contribution of community extension programs to institutional resilience and sustainability often remains underexplored. Addressing this gap is necessary to understand how outward-facing initiatives strengthen the internal organizational capacity. Consequently, this research explored the "IGCFI Experience," examining how community extension programs serve as drivers of institutional resilience and sustainability at Inter-Global College Foundation, Inc. A mixed-methods research design was utilized to analyze the extent to which these initiatives contributed to adaptive capacity, stakeholder engagement, and long-term viability. Quantitative data were gathered from faculty, students, and community beneficiaries through structured surveys. Simultaneously, qualitative insights were obtained via key informant interviews and document analysis of institutional reports. It was revealed that IGCFI’s community extension programs significantly enhanced institutional resilience by strengthening partnerships, promoting resource-sharing mechanisms, and enabling responsive program delivery during disruptions. Furthermore, these initiatives were found to foster sustainability through continuous community engagement, alignment with local development needs, and the integration of service-learning into academic curricula. Active stakeholder participation and strategic leadership were identified as critical factors in sustaining these efforts. Despite these positive outcomes, challenges such as limited funding, inconsistent monitoring systems, and varying levels of stakeholder commitment were noted, suggesting critical areas for future research and continuous improvement. Ultimately, these findings highlight that community extension programs are vital strategic mechanisms. This study provides a basis for higher education policy formulation, recommending the development of structured evaluation frameworks and increased institutional investment to fully integrate community engagement into broader resilience agendas.
Bridging the Gap: Promoting Gender Equality in Educational Governance through Gender Dynamics, Organizational Culture, and Corporate Social Responsibility
Gender equality remains a challenge in educational governance, where leadership opportunities and executive decision-making roles reflect disparities despite modern legal reforms. In the Philippines, Republic Act No. 6725 prohibits employment discrimination against women. Anchored on Eagly’s Social Role Theory, this study evaluated the implementation of RA 6725 at the University of Perpetual Help System–Biñan Campus. It builds on frameworks by Smith (2020) on leadership stereotypes, Garcia and Morales (2019) on inclusive organizational cultures, and Choi and Kim (2021) on social responsibility. This study used a descriptive quantitative design to systematically analyze stakeholder perceptions. Data were gathered from 100 respondents (administrators, faculty, staff, and institutional stakeholders) via purposive and stratified sampling. A structured Likert-scale questionnaire α= 0.75 served as the primary tool. Weighted mean and paired t-test analyses determined significant statistical differences between “as planned” and “as implemented” conditions regarding institutional governance practices. Significant gaps emerged between planning and implementation, proving institutional commitment was stronger in policy formulation than actual practice. Under equal employment, hiring practices dropped from a planned mean of 4.32 to an implemented mean of 4.00, with gender equality training programs showing one of the largest gaps. The total employment dimension declined from 4.13 to 3.81. Women's leadership representation showed a large implementation gap in administrative roles due to persistent structural and cultural barriers. Conversely, gender-sensitive governance communication and reporting systems showed no significant variation, though policy enforcement and accountability gaps remained. Prominent challenges included institutional barriers, resistance to change, limited resources, and weak monitoring systems. Meaningful equality requires shifting from compliance to active cultural transformation. To close these gaps, the study proposes the Gender-Responsive Educational Governance Framework (GREGF). This strategic model integrates structural policy reform, inclusivity programs, leadership development initiatives, monitoring committees, and active stakeholder participation to sustain equitable higher education governance.
Project PEACE (Peace Education Activities for Contextualized Values Education)
Project PEACE (Peace Education Activities for Contextualized Values Education) aims to integrate peace education into the learning experiences of students, grounded in their specific cultural and societal contexts. This initiative is designed to address the increasing need for values education that not only promotes peace but also respects and incorporates the diverse backgrounds of students. In a world where social tensions and conflicts are often fueled by misunderstandings and lack of empathy, fostering a deep understanding of peace and respect within local contexts is crucial. This study aims to bridge this gap by developing, implementing, and evaluating contextualized peace education activities tailored to the local realities of learners in Biñan City. Using a descriptive research design, the study involved purposively selected students, teachers, and school heads, employing pre- and post-intervention assessments, test instruments, and monthly implementation reports. Data were analyzed using weighted mean, mean percentage scores, and descriptive statistics to measure changes in peace knowledge, attitudes, and behaviors. Results revealed a notable improvement in students’ understanding of peace concepts, empathy, and conflict resolution skills, as well as positive shifts in teachers’ perceptions of integrating contextualized values into instruction. The findings also indicate that culturally relevant and activity-based approaches significantly enhance student engagement and application of peace-building practices. However, limitations such as the study’s short duration and localized scope suggest that long-term impacts and broader applicability require further investigation. The study confirms that contextualized peace education is an effective strategy for fostering meaningful values formation and promoting harmonious relationships within school communities. It further underscores the need for sustained teacher training, institutional support, and expanded research to ensure the scalability and long-term success of peace education initiatives in diverse educational settings.
Factors Influencing Maritime Licensure Examination Result in Inter Global College Foundation Inc.
Maritime education is important in preparing students to become competent professionals in the global maritime industry. One way to measure the quality of maritime education is through the performance of graduates in the Maritime Licensure Examination. This study aimed to identify the factors that influence the licensure examination results of maritime graduates from Inter Global College Foundation Inc. It focused on academic, institutional, and personal factors that may affect examination performance. This study used a quantitative descriptive research design. The respondents were selected maritime graduates from Inter Global College Foundation Inc. Data were collected through survey questionnaires and academic records from the institution. The study examined factors such as academic performance, study habits, review preparation, institutional support, test anxiety, and time management. Statistical tools including frequency distribution, mean, and regression analysis were used to analyze the data and determine the relationships among the variables. The results showed that academic performance, especially grades in professional maritime subjects and mastery of maritime competencies, had a strong relationship with success in the licensure examination. The findings also revealed that good study habits, proper review preparation, and institutional support such as faculty guidance and review programs positively affected examination results. In addition, personal factors like test anxiety and time management contributed to differences in graduate performance. The study concluded that both academic and personal factors significantly influence the Maritime Licensure Examination results of graduates. Proper academic preparation, strong institutional support, and good personal discipline help improve examination performance. Therefore, it is recommended that Inter Global College Foundation Inc. continue strengthening its academic support services, review programs, and student preparation activities. These efforts are important in improving licensure passing rates and producing competent and globally competitive maritime professionals.
Teaching Personnel Engagement Practices and Performance in Philippine State Universities and Colleges: Evidence from the National Capital Region
Employee engagement activities play a pivotal role in shaping faculty satisfaction and efficiency in the workplace. Beyond enhancing morale, these initiatives also provide avenues for addressing organizational challenges and implementing meaningful improvements. This study examines the relationship between employee engagement and teaching performance among faculty members from six (6) State Universities and Colleges (SUCs) in the National Capital Region. A notable gap in existing literature was identified: limited research focusing specifically on faculty members within SUCs, insufficient studies exploring the significant differences between faculty profiles and performance outcomes, and a lack of understanding regarding the importance of engagement programs in the academic sector. To address these gaps, the study employed a descriptive research design and utilized a survey questionnaire, which underwent ethical review and approval by the Polytechnic University of the Philippines Ethical Board. A total of 353 faculty members participated. Data were analyzed using Frequency Distribution, Percentage, Weighted Mean, Pearson’s r Correlation, Estimation of Parameters, t-test, F-test, Analysis of Variance, and Scheffé test. Findings revealed opportunities for institutions to strengthen communication, foster professional and personal growth, enhance mentoring and coaching practices, and improve rewards and recognition systems.
Capacitating Students' Resiliency through Inclusive Education Program: Basis for Strengthening "CHIP Program"
Learners from disadvantaged and vulnerable groups often face significant barriers to accessing quality education, which may affect their academic engagement and resilience. The CHIP (Chronic/Vulnerable illness, Handicapped, Inadequate Income, and Pregnant/Nursing teens) Program was designed as an inclusive intervention utilizing a modular learning modality to address these challenges and support diverse learner needs. It aims to address the learning needs of students affected by teenage pregnancy, support learners with chronic illness and physical disabilities, reduce the number of students confined in the school clinic, and assist self-supporting students who are financially constrained. This study employed an explanatory sequential mixed-method design. Twenty-seven (27) learners under the CHIP Program were selected through purposive sampling. Quantitative data were collected using the Nicholson McBride Resilience Questionnaire (NMRQ) and the Department of Education's prescribed monitoring and evaluation tool. Data were analyzed using frequency count, percentage, weighted Mean, and Pearson R. Qualitative data were gathered to further explain the qualitative results and were analyzed through thematic analysis. The implementation of the CHIP Program yielded a weighted Mean of 3.38, interpreted as very good. The participants' average resilience score fell within the established level of resiliency, with female learners generally demonstrating higher resilience than male learners. The correlation coefficient (r = 0.29) indicated a negligible positive relationship between program implementation and learners' resiliency. Qualitative findings revealed that the program fosters hope, motivation, and perseverance among learners. Key themes included overcoming adversity, the transformative power of education, and the role of education in breaking cycles of poverty, which collectively promote optimism and sustained engagement in learning. The CHIP Program demonstrates effectiveness in supporting vulnerable learners through inclusive and flexible learning approaches. While the relationship between program implementation and resilience is minimal, the program plays vital role in promoting positive learner attitudes and strengthening resilience. Continued enhancement of the program is recommended to further improve its impact on learners' well-being and academic persistence.
Institutional Resilience of BWEST College: Adaptive Strategies in Navigating Educational Disruptions
Educational disruptions test the capacity of institutions to sustain operations and fulfill their mission. While organizational resilience has been examined in business contexts, less is understood about how higher education institutions in developing contexts navigate prolonged disruptions, a gap this study addresses by examining the institutional resilience of Boaters Wheel Educational System and Technology (BWEST) College. A qualitative case study design anchored in resilience and organizational adaptability frameworks was employed, with data collected through semi-structured interviews with administrators, faculty members, and key personnel, complemented by document analysis of institutional reports, memoranda, and policy issuances. Thematic analysis revealed that BWEST College demonstrated resilience through adaptive leadership, flexible learning delivery, and collaborative decision-making, rapidly transitioning to alternative learning modalities, sustaining academic operations, and maintaining stakeholder engagement despite uncertainties. Strong leadership support, open communication channels, and shared institutional commitment emerged as key enablers. Challenges included limited technological infrastructure, varying levels of digital readiness among stakeholders, and resource constraints that affected full implementation of adaptive strategies, though innovation in instructional and administrative practices helped sustain institutional functions despite these limitations. The study concludes that institutional resilience is a dynamic, context-driven capability shaped by leadership, innovation, and collective engagement, recommending strengthened digital capacity, institutionalized adaptive practices, and enhanced support systems to ensure sustained resilience in future disruptions.
Development of AI Based Compartmentalized Entry Access using Raspberry Pi with Security Monitoring and ATS Back up Energy
his study aimed to evaluate the effectiveness of a Raspberry Pi-based AI-powered compartmentalized entry access system integrated with security monitoring and an Automatic Transfer Switch (ATS) backup power system. It specifically assessed the system’s functionality, usability, and overall presentation, focusing on its ability to enhance safety and security, accurately identify authorized individuals, restrict unauthorized access, and provide continuous monitoring even during power interruptions. The study also examined user perception regarding the system’s reliability and practicality for real-world deployment. A descriptive and case study research design was employed using a survey method. Data were gathered through a researcher-made questionnaire utilizing a 4-point Likert scale to measure the respondents’ level of agreement. The system’s 2D and 3D presentation, functionality, and usability were evaluated based on user responses. The collected data were analyzed using descriptive statistics such as frequency, percentage, and weighted mean to determine overall system performance and user acceptance. The results revealed that the developed AI-based system, integrated with facial recognition, real-time monitoring, and ATS backup power, effectively identified authorized individuals and restricted unauthorized access. It also provided continuous security monitoring through cameras and sensors, allowing real-time detection of suspicious activities even during power interruptions. Survey responses indicated that most participants agreed that the system is effective, reliable, and capable of performing its intended functions while maintaining consistent operation. The study concludes that Raspberry Pi is an effective platform for developing an AI-based compartmentalized entry access system with integrated security monitoring and backup power. The system enhances safety and security, ensures reliable performance, and supports uninterrupted operation. Although implementation and maintenance require adequate resources, the system is considered feasible, practical, and suitable for real-world deployment, particularly in environments requiring continuous monitoring and dependable security systems.
Comprehensive Smart Building System Using Raspberry Pi and Esp32 with Multi-layered Entry and Parking System
This study develops a smart building system designed for commercialize condominium building environments using a Raspberry Pi as the central controller and ESP32 modules for distributed control. The system integrates multiple access methods such as RFID, fingerprint scanning, and facial recognition, combined with automated sliding doors and a smart parking system to improve both security and convenience. It also includes an emergency evacuation mechanism, voice control, and interactive voice response for hands-free operation. To enhance sustainability, the system incorporates solar energy with automatic power switching during outages. Overall, the study aims to provide a low-cost, scalable, and unified solution for modern smart buildings. An Experimental Prototyping and deductive research methods was used , focusing on improving existing smart building technologies through system design and prototyping. The Raspberry Pi served as the main controller, while ESP32 modules handled specific subsystems. The system underwent alpha and beta testing to evaluate performance, reliability, and functionality. Alpha and beta testing were conducted to check its performance, reliability, and overall functionality. In addition, a Likert-scale questionnaire was used to gather feedback from users, allowing the researchers to evaluate how effective and user-friendly the system is in real-world use. The system met all design requirements and performed reliably during repeated testing. It showed fast and consistent authentication across all access methods. User feedback indicated high satisfaction, confirming that the system is effective, user-friendly, and suitable for real-world implementation. The results demonstrate that the Raspberry Pi is an effective central controller for a smart building system. By integrating multiple technologies, the system reduces manual supervision, improves traffic flow, and enhances security. Its scalable design allows future integration of advanced features such as AI-based threat detection and cloud analytics, making it a practical solution for modern, secure, and energy-efficient buildings.
A Business Plan Preparation on the Establishment of Squashringa at 57 Camarin Road, Barangay 174, Caloocan City
This study presents a comprehensive business plan for the establishment of Squashringa, a vegetable-based pastry business located at 57 Camarin Road, Barangay 174, Caloocan City. The business introduces an innovative and healthier snack alternative by incorporating locally available vegetables such as squash (Cucurbita) and moringa (Moringa oleifera) into muffins. Unlike traditional fruit-based pastries, Squashringa aims to redefine consumer perception by demonstrating that vegetables can be transformed into flavorful, appealing, and nutritious products. The concept promotes healthier eating habits while supporting local farmers through the use of locally sourced ingredients. Strategically located in a high-traffic and accessible area, the business targets students, commuters, professionals, and nearby residents who seek convenient yet health-conscious snack options. The study employed market research to identify target consumers and demand trends, along with a 4Ps (Product, Price, Place, Promotion) survey to evaluate marketing effectiveness. Product testing was conducted to assess taste, texture, and acceptability, while legal compliance procedures ensured adherence to required permits and regulations. Financial viability analysis, including cost estimation and projections, was also performed to determine profitability and sustainability. Results indicate that Squashringa has strong market potential due to its unique value proposition combining nutrition, affordability, and convenience. Product testing showed high consumer acceptability in terms of taste, texture, and quality, while the strategic location enhances visibility and customer reach. Financial analysis reveals that the business is highly profitable, achieving an estimated return on investment (ROI) of 271% within one year, reflecting efficient operations and strong growth potential. In conclusion, Squashringa is a feasible and sustainable business that addresses the increasing demand for healthier snack options while promoting innovation and supporting local agriculture. With effective marketing strategies and continuous product development, it has the potential to become a competitive brand in the food industry.
Leadership Performance of Administrators and Faculty of Bestlink College of the Philippines: Basis for a Professional Development Plan
Effective leadership is essential in educational institutions as it influences organizational effectiveness, faculty development, and student success. Despite the growing emphasis on educational leadership, there remains a need to assess leadership performance among school administrators and faculty to identify areas for improvement and develop appropriate interventions. This study aimed to determine the leadership performance of administrators and faculty of Bestlink College of the Philippines in terms of setting direction, developing people, redesigning the organization, instructional advice and support, and monitoring and evaluation. A descriptive-developmental research design was employed involving 155 respondents composed of one school administrator and 154 faculty members. Data were collected using a researcher-made questionnaire and analyzed through percentage, weighted mean, Pearson correlation coefficient, and Analysis of Variance (F-test). Findings revealed that the overall leadership performance was highly implemented with a composite mean of 4.04. Among the leadership dimensions, instructional advice and support obtained the highest rating (WM = 4.20), interpreted as very highly implemented, while monitoring and evaluation received the lowest rating (WM = 3.95), though still interpreted as highly implemented. The study also found a very strong positive correlation (r = 0.95) between the assessments of administrators and faculty regarding leadership performance. Major challenges identified included failure to communicate, developing the master schedule, and lack of clear vision. Based on these findings, a Professional Development Plan was developed and was rated suitable (WM = 4.08) and acceptable (WM = 4.12) by the respondents. The results suggest that continuous leadership enhancement programs and professional development initiatives are necessary to strengthen leadership competencies, improve organizational effectiveness, and support quality education delivery.
A Business Plan on the Establishment of Klariscent in Diego Silang Compound, Aguinaldo, Novaliches, Quezon City
This study presents a comprehensive business plan for the establishment of KLARISCENT, a wellness-focused enterprise located in Diego Silang Compound, Aguinaldo, Novaliches, Quezon City. The primary objective of the business is to address the growing demand for affordable, convenient, and effective self-care products designed to alleviate everyday discomforts such as stress, headaches, colds, and fatigue. KLARISCENT offers handcrafted menthol rub sticks, inhalers, and personalized keychain accessories made from natural and safe ingredients, emphasizing both functionality and aesthetic appeal. The study examines key components of business development, including market analysis, marketing strategies, operational processes, and financial planning. Market research findings indicate that the target customers are primarily students and employed individuals belonging to low- to middle-income groups who prioritize affordability and practicality. The strategic location of the business ensures high visibility and accessibility, contributing to consistent customer traffic and potential market growth. Results of the financial and operational analysis reveal that KLARISCENT demonstrates strong profitability and market viability. The business is projected to achieve high sales performance driven by consistent demand, effective pricing strategies, and efficient cost management. Notably, the financial projections indicate an estimated return on investment (ROI) of 800% within the first year of operation, highlighting the business’s strong earning potential and sustainability. Additionally, customer engagement strategies such as product personalization and loyalty programs are expected to significantly enhance repeat purchases and brand loyalty. The study concludes that KLARISCENT has strong potential to succeed in the local wellness market by combining innovation, accessibility, and customer-centered approaches, while also contributing to community well-being and small-scale economic development.
Mapping Market Preferences: A Descriptive Study of Marketing Trends at Forest Spring Memorial Park
Urbanization and limited land availability have increased the demand for properly planned memorial parks that comply with health and zoning regulations. Modern memorial parks are no longer only burial grounds but also serve as landscaped spaces for remembrance and community engagement. Globally, cemeteries are shifting toward professionally managed memorial parks with pre-need sales and digital marketing strategies. A descriptive qualitative design was used involving stakeholders, clients, and visitors. Data were collected through interviews, FGDs, surveys, observations, and document analysis. Instruments were validated by experts. Thematic and comparative analysis were used. Ethical standards including informed consent and Data Privacy Act compliance were observed. Five themes emerged: personalization, environmental sustainability, technology adoption, community engagement, and affordability. Respondents preferred customized services, eco-friendly practices, digital access and transparent pricing. Memorial parks are also viewed as spaces for emotional and social support. Affordability and flexible payment schemes strongly influence decisions. Consumers prioritize accessibility, services, reputation, and cost. There is increasing demand for eco-friendly and technology-driven services. Effective marketing requires digital engagement, personalized offerings, and strong customer relationships. Continuous innovation and market monitoring are recommended for sustainability.