Abstract
This study presents a comprehensive business plan for the establishment of KLARISCENT, a wellness-focused enterprise located in Diego Silang Compound, Aguinaldo, Novaliches, Quezon City. The primary objective of the business is to address the growing demand for affordable, convenient, and effective self-care products designed to alleviate everyday discomforts such as stress, headaches, colds, and fatigue. KLARISCENT offers handcrafted menthol rub sticks, inhalers, and personalized keychain accessories made from natural and safe ingredients, emphasizing both functionality and aesthetic appeal. The study examines key components of business development, including market analysis, marketing strategies, operational processes, and financial planning. Market research findings indicate that the target customers are primarily students and employed individuals belonging to low- to middle-income groups who prioritize affordability and practicality. The strategic location of the business ensures high visibility and accessibility, contributing to consistent customer traffic and potential market growth. Results of the financial and operational analysis reveal that KLARISCENT demonstrates strong profitability and market viability. The business is projected to achieve high sales performance driven by consistent demand, effective pricing strategies, and efficient cost management. Notably, the financial projections indicate an estimated return on investment (ROI) of 800% within the first year of operation, highlighting the business’s strong earning potential and sustainability. Additionally, customer engagement strategies such as product personalization and loyalty programs are expected to significantly enhance repeat purchases and brand loyalty. The study concludes that KLARISCENT has strong potential to succeed in the local wellness market by combining innovation, accessibility, and customer-centered approaches, while also contributing to community well-being and small-scale economic development.
