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Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research Abstracts (AASgBCPJMRA)

The Ascendens Asia Singapore–Bestlink College of the Philippines Journal of Multidisciplinary Research Abstracts (AASgBCPJMRA) compiles abstracts of research papers presented at Multidisciplinary Research Fests primarily organized by Ascendens Asia Singapore in partnership with Bestlink College of the Philippines.

Volumes

8 volumes

Issues

13 issues

ISSN

2661-4472

Publisher

Ascendens Asia Publishing Pte. Ltd.

Volume 8 • Issue 6

20 articles loaded • scroll for more

Effectiveness of the Violence Against Women and Their Children Assistance Desk in Barangay San Isidro, Montalban, Rizal

Authors: Kristine Aragon, Sarah Andrea Acueza, Christine Joy Maneclang, Jennylou Nitor, Cristina Ramos

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This study evaluated the effectiveness of the Violence Against Women and Their Children (VAWC) Assistance Desk in Barangay San Isidro in implementing Republic Act No. 9262. The desk provides support services and awareness activities. The study assessed the program and its personnel as a basis for improving victim support, public awareness, and prevention strategies.

Information and Dissemination Program on Violence Against Women and Their Children in Barangay Apolonio Samson, Quezon City

Authors: Domingo Josyl Sto, Roselle Campos, Sandara Olidan, Carl Justine Paler, April Ann Respicio

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This study focused on strengthening community awareness through an information and dissemination program concerning violence against women and their children (VAWC). VAWC remains a serious concern in the Philippines despite Republic Act No. 9262, the Anti-Violence Against Women and Their Children Act of 2004. Cases may remain unreported because of fear, shame, limited knowledge of legal rights, and insufficient awareness of available barangay services.

Perceived Effectiveness of Speed-Limit Restrictions along Commonwealth Avenue, Quezon City

Authors: John Carlo Morales, Brian Neil Joven, Elmar Leonar, Eugene Pajarillaga, Steve Sabiano

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Road crashes remain a public-safety concern along Commonwealth Avenue in Quezon City. The road’s wide, multilane design may permit high travel speeds that increase collision risk and severity. Authorities have enforced maximum speed limits of 60 km/h for most vehicles and 50 km/h for buses and trucks under Section 35 of Republic Act No. 4136. This study assessed respondents’ perceptions of the effectiveness of these speed-limit restrictions.

Perceived Contribution of Street Vendors to Traffic Congestion in Barangay 176A, Bagong Silang, Caloocan City

Authors: Ronni Bosito Jr, Charlie Banatao, John Peter Casabuena, John Clark Endrina, Bryan Charl Macrayo, Zhirdel Tao-On

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Street vending provides livelihoods in densely populated urban areas but may reduce sidewalk and roadway capacity when unregulated. This study examined perceptions of street-vendor encroachment, traffic volume, pedestrian safety, enforcement, and road management in Barangay 176A, Bagong Silang, Caloocan City.

Preservation of Selected Historical Sites and Community Heritage in Quezon City

Authors: Aica Cruz, Aisha Manticayan, Michaella Medina, Norhata Sultan

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Rapid urban development in Quezon City has raised concerns about historical sites that may be neglected, altered, or demolished. These landmarks represent local history and collective memory. This study examined heritage-preservation issues and the potential cultural, educational, and economic relevance of historical sites to the local community.

Environmental Factors and Tourist Preferences at Cloud 9 Antipolo

Authors: Jeric Molanida, Abigail Gozon, Rossel Trinidad, Tracy Maxene Bacani, Kristine Pabia, Rae Ann Requio

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Cloud 9 Antipolo is a popular tourist destination known for views of Metro Manila and the Sierra Madre mountains. As tourism grows, environmental conditions such as cleanliness, accessibility, natural ambiance, and environmental design may shape tourists’ experiences and satisfaction. The destination also faces concerns involving accessibility for older visitors and families, inconsistent cleanliness, and maintenance of some facilities. This study examined tourists’ perceptions of these environmental factors and their preferences.

Relationship Between Waste Management Implementation and Visitor Satisfaction at Quezon City Memorial Circle

Authors: Jan Quinro Balatero, Hershey Anne Digno, Jonnalyn Marzon, Iverson Eleazar, Lishen Mei Estonactoc, Monica Baloto

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On June 4, 2024, the management of Quezon Memorial Circle installed waste-segregation bins to encourage visitors to dispose of their waste properly. Despite these efforts, the park continues to experience waste-management concerns, including overflowing bins during peak hours and visitor confusion regarding proper waste segregation. This study examined the relationship between the perceived effectiveness of waste-management practices and visitor satisfaction, as well as differences in assessments across visitor groups.

Social Media Promotional Strategies and Tourist Destination Choice in Intramuros, Manila

Authors: Jerome Layos, Janella Maraña, Abegail Quirol, Mark Anthony Palaca

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Social media has become an important platform for shaping tourist behavior and destination preferences. Tourism destinations use digital promotional strategies to reach prospective visitors. This study examined social media promotional strategies and tourist destination choice in Intramuros, Manila, focusing on Facebook and TikTok and on factors such as visual appeal, travel-influencer content, and peer influence.

Leisure and Relaxation: Factors Influencing Tourists’ Choice of Tanaw Farm and Resthouse in Rodriguez, Rizal

Authors: Daniella Danice Totaña, Maricel Ibon, Dimple Gatchalian, Jenylle Avengoza, Rica Mahusay

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This study examined the factors influencing tourists’ selection of Tanaw Farm and Resthouse for leisure and relaxation. It sought to provide information that could help management improve services and facilities and assist other tourism establishments in responding to the preferences and expectations of their target markets.

Amenities, Facilities, and Tourist Satisfaction at Villa Maris Garden Resort: Basis for an Improvement Plan

Authors: Caren Rose Espinola, Laika Joyce Bardilas, Jamaica Angel Mae Masambal, Shane Aubrey Leosala, Jullana Marie Oriarte, Monica Jean Tayco

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This study evaluated amenities and facilities at Villa Maris Garden Resort in San Jose del Monte, Bulacan, in relation to tourist satisfaction. It was anchored in Richard L. Oliver’s Expectancy-Disconfirmation Theory, which explains satisfaction in terms of how service performance compares with initial expectations. The study assessed features such as ambiance, swimming pools, and parking to inform strategies for improving guest experience, competitiveness, and loyalty.

Marketing Strategies and Tourist Satisfaction at Hillside Resort

Authors: Angelica Abaquita, Joy Coleen Pinlac, Kristine Duran, Diana Barbacena, Rea Jean Hungria

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This study examined Hillside Resort’s marketing strategies and tourist satisfaction. It sought to describe how visitors perceived the resort’s marketing approaches, identify challenges encountered during visits, and provide information relevant to tourist preferences and hospitality marketing.

Tourist Perceptions of Social Media in Destination Decisions for Intramuros, Manila

Authors: Maribel Alemon, Jolina Daker, Mariella Domingo, Christian Duga, Catherine Garcia

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Intramuros, Manila, known as the “Walled City,” is a major cultural and heritage destination in the Philippines. Digital platforms such as Facebook, Instagram, YouTube, and TikTok provide information that may influence tourist perceptions and destination decisions. This study examined tourists’ perceptions of social media in planning visits to Intramuros.

Promotional Strategies and Tourism Potential of Maramo River (Little Palawan) in Norzagaray, Bulacan

Authors: Robert Jan Maco, Ofelia Contado, Nathalie Nicole Isaga, Ashlyn Heart Obquia, Queen Jewillyn Junio

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This study examined promotional challenges and tourism potential at Maramo River, also known as Little Palawan, in Norzagaray, Bulacan. It considered how product, price, place, promotion, and people were perceived in relation to destination visibility, visitor experience, and sustainable tourism development.

Social Media Perceptions and Tourist Travel Decisions for Hinulugang Taktak, Antipolo: Basis for a Digital Engagement Toolkit

Authors: Mary Joyce David, MA. Liza Roco, Cristy Cotero, Frances Valenzuela

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This study examined social media perceptions and travel decisions concerning Hinulugang Taktak, a historic waterfall and national park in Antipolo, Philippines. Guided by Destination Image Theory, it considered visual content, online reviews, influencer marketing, and travel blogs in relation to tourists’ perceptions and decisions.

Challenges Encountered by Tattooed BSTM Working Students at Bestlink College of the Philippines: Basis for a Support Guide

Authors: Marjorie Brito, Charles Eugenio, Kurt Kevin Latosa, Shaira Cyrill Musngi, Joshua Ocab

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Tattoos may be viewed as expressions of identity, culture, or personal experience, yet tattooed students can encounter stigma in academic and workplace settings. This study explored the challenges experienced by tattooed Bachelor of Science in Tourism Management (BSTM) working students at Bestlink College of the Philippines and used the findings as a basis for developing a support guide.

Urbanization and Environmental Sustainability at El Patio Razon, Tanay, Rizal

Authors: John Vincent Lina, Khem Kyla Calabio, Mara Louise Faderogao, Cherimae Gambota, Antonette Lebajan

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This study examined the relationship between urbanization and environmental sustainability at El Patio Razon, Tanay, Rizal, an ecotourism site known for its Hobbit House and Kawa Bath attractions. Although increased nature-based tourism has supported the destination’s popularity, the development of related infrastructure may challenge ecological balance through waste generation, reduced green space, and resource consumption.

Sustainable Outdoor Recreation: Strengthening Waste-Management Practices at Mahogany Campsite

Authors: James Izeck Pasion, Michael Gabriel Ana, Jhon Lloyd Bangalisan, Jossa Vina Barquilla, Sean Laurenz Campus

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Outdoor recreation supports leisure, community building, and appreciation of the environment, but inadequate waste-management practices can threaten sustainability. This study examined waste management at Mahogany Campsite and identified opportunities to create a more environmentally responsible recreational setting. It was guided by principles of sustainable outdoor recreation and emphasized the need for responsible behavior and management practices.

Guest Satisfaction with Airbnb Accommodations at Trees Residence: Basis for Improving Service Standards

Authors: MA Hara Almonesid, Alexandra Abila, Queen Ruth Mullet, Cerina Pescueso, Jan Shenille Salibad, Jaslyn Ronn Sarita

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This study assessed guest satisfaction with Airbnb accommodations at Trees Residence in Novaliches, Quezon City, as a basis for improving accommodation-service standards. It responded to growing consumer demand for affordable and accessible lodging facilitated by online travel and booking platforms such as Airbnb, Agoda, and Booking.com.

Relationships among Social Media Usage, Validation-Seeking Behavior, and Academic Focus among Student-Influencers

Authors: Elaine Mae Dob, Harvey Nathan Deinla, James Russel Desoyo, Leinster Alarte, Lazelle Anne Lajom

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This study examined the relationships among social media usage, validation-seeking behavior, and academic focus among college student-influencers at Bestlink College of the Philippines. As student-influencers balance academic responsibilities with online content creation, the study sought to determine how these three variables were related. The research was anchored in Self-Determination Theory and Cognitive Absorption Theory and used a quantitative correlational design.

Community-Based Initiatives and Perceived Socioeconomic Outcomes among Residents of Intramuros, Manila

Authors: Larra Missy Calleja, Javen Berto, Sheila Mae Miguel, Armar Laurence Baliong

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This study examined community-based and heritage-oriented tourism initiatives in Intramuros, Manila, in relation to social cohesion, cultural participation, and local livelihoods. Anchored in inclusive and sustainable development, it assessed participant characteristics, community priorities, perceived outcomes, barriers to participation, and strategies for strengthening heritage-based projects.