Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research Abstracts (AASgBCPJMRA)

This study evaluated the effectiveness of the Violence Against Women and Their Children (VAWC) Assistance Desk in Barangay San Isidro in implementing Republic Act No. 9262. The desk provides support services and awareness activities. The study assessed the program and its personnel as a basis for improving victim support, public awareness, and prevention strategies. The study used a descriptive quantitative design and surveyed 50 respondents who were directly or indirectly involved in VAWC concerns: 10 victims, 30 residents, and 10 personnel. Data were collected using a researcher-made questionnaire and analyzed using frequency, percentage, weighted mean, and the Kruskal–Wallis H test at p < 0.05. The VAWC program was operational but required improvement. Respondents, most of whom were young, single, educated women, rated accessibility, awareness, and feedback favorably, particularly the availability of hotlines and visibility of the assistance desk. No significant differences in perceptions were found among respondent groups (p > 0.05). Reported challenges included interagency coordination (40%), limited resources (30%), and limited access to justice (30%). The findings indicate that the VAWC Assistance Desk provided accessible services, awareness activities, and feedback mechanisms, with hotlines and clear desk identification identified as strengths. However, victims’ comfort in reporting was low, awareness assessment was limited, and implementation of feedback required improvement. Strengthening these areas may improve service quality and public trust.

This study focused on strengthening community awareness through an information and dissemination program concerning violence against women and their children (VAWC). VAWC remains a serious concern in the Philippines despite Republic Act No. 9262, the Anti-Violence Against Women and Their Children Act of 2004. Cases may remain unreported because of fear, shame, limited knowledge of legal rights, and insufficient awareness of available barangay services. The study used a descriptive design with quantitative and qualitative approaches. Twenty-four respondents were selected through purposive sampling, including VAWC victims, barangay officials, local social workers, Philippine National Police Women and Children Protection Desk personnel, and nongovernmental-organization representatives. Data were collected through a researcher-made questionnaire and informal interviews. Frequency, percentage, and weighted mean were used to analyze awareness and perceptions. Many respondents were aware of the Anti-VAWC law, but some did not fully understand its provisions, reporting procedures, or available support services. Barangay seminars, flyers, tarpaulins, and assembly announcements were considered helpful. Face-to-face seminars and community meetings were identified as the most effective information channels because residents could ask questions and clarify concerns. Information activities were not conducted regularly, and some residents remained uncertain about where to report cases. The study recommends strengthening the information and dissemination program through regular awareness seminars, school-based orientations, and social media campaigns. It also recommends increasing the visibility of the VAWC desk and simplifying informational materials. Continuing education and active community participation may support prevention and encourage earlier reporting.

Road crashes remain a public-safety concern along Commonwealth Avenue in Quezon City. The road’s wide, multilane design may permit high travel speeds that increase collision risk and severity. Authorities have enforced maximum speed limits of 60 km/h for most vehicles and 50 km/h for buses and trucks under Section 35 of Republic Act No. 4136. This study assessed respondents’ perceptions of the effectiveness of these speed-limit restrictions. The study used a quantitative descriptive design. Structured questionnaires were administered to 50 motorists, traffic officials, and residents. The survey collected age, sex, educational attainment, and driving experience and assessed perceived effectiveness in terms of accident severity, accident rate, physical injuries, and fatality ratio. Data were analyzed using frequency distribution, percentage, ranking, and weighted mean. Respondents were mostly aged 18–25 (42%), followed by those aged 26–33 (20%). Most were male (94%), while 6% were female. College graduates formed the largest education group (24%), followed by college-level respondents (22%). Driving experience of one to three years was most common (38%), while 12% had at least 10 years of experience. Respondents rated the restriction as “Very Effective” for reducing accident severity (weighted mean = 3.47) and accident rate (weighted mean = 3.58). Physical-injury rate and fatality ratio each obtained a weighted mean of 3.5 and were interpreted as “Effective.” The findings indicate that respondents perceived speed-limit enforcement along Commonwealth Avenue as effective in supporting road safety. Continued enforcement, driver education, and monitoring are recommended. Actual conclusions regarding reductions in crashes, injuries, or fatalities require objective traffic and incident data.

Street vending provides livelihoods in densely populated urban areas but may reduce sidewalk and roadway capacity when unregulated. This study examined perceptions of street-vendor encroachment, traffic volume, pedestrian safety, enforcement, and road management in Barangay 176A, Bagong Silang, Caloocan City. The study used a quantitative descriptive design. A researcher-developed survey was administered to 70 commuters, residents, street vendors, and local officials selected through purposive and random sampling. Data were analyzed using frequency distribution, percentage, weighted mean, ranking, and analysis of variance to assess levels of agreement and differences among respondent groups. Respondents perceived street vendors as an important contributor to traffic congestion. Vendor presence on sidewalks and roadways was reported as reducing available road space and disrupting traffic flow, particularly during peak periods in vendor-dense areas. Respondents also associated these conditions with longer travel times and pedestrian-safety concerns. Existing enforcement and road-management strategies were rated as moderately effective. Significant differences in perceptions were reported among resident groups, while street-vendor responses were described as more consistent. The findings suggest that unregulated street vending was perceived as contributing to congestion and pedestrian-safety concerns in the study area. Stronger and more consistent road-use management should be balanced with measures that protect vendors’ livelihoods and support sustainable urban management.

Rapid urban development in Quezon City has raised concerns about historical sites that may be neglected, altered, or demolished. These landmarks represent local history and collective memory. This study examined heritage-preservation issues and the potential cultural, educational, and economic relevance of historical sites to the local community. The researchers reviewed books, academic articles, local-government documents, heritage laws, and city policies. They also examined examples of preserved and endangered sites in Quezon City and analyzed past surveys and public discussions concerning residents’ views and participation. The reviewed material indicated that historical landmarks may strengthen community identity, connect residents with local history, and support younger generations’ understanding of city development. Well-maintained heritage sites may also attract tourists, students, and researchers and create opportunities for small businesses, local guides, and cultural organizations. Identified barriers included limited funding, weak policy implementation, and low public awareness. Heritage preservation requires cooperation among government, schools, cultural organizations, and residents. Public awareness, heritage-sensitive urban planning, and community participation may help balance development and conservation and maintain meaningful connections between future generations and the city’s past.

Cloud 9 Antipolo is a popular tourist destination known for views of Metro Manila and the Sierra Madre mountains. As tourism grows, environmental conditions such as cleanliness, accessibility, natural ambiance, and environmental design may shape tourists’ experiences and satisfaction. The destination also faces concerns involving accessibility for older visitors and families, inconsistent cleanliness, and maintenance of some facilities. This study examined tourists’ perceptions of these environmental factors and their preferences. The study used a quantitative descriptive-comparative research design. A sample of 133 respondents was calculated using Slovin’s formula, and participants were selected through convenience sampling. Data were collected through survey questionnaires and analyzed using percentage, ranking, and weighted mean. Respondents strongly agreed that scenic views (WM = 3.74), cleanliness (WM = 3.61), accessibility (WM = 3.46), natural ambiance (WM = 3.73), and environmental design (WM = 3.59) contributed to their satisfaction and preferences. Scenic views and natural ambiance received the highest ratings. The study also reported no significant differences in preferences when respondents were grouped by demographic profile. The findings support an enhancement plan emphasizing consistent cleanliness, improved accessibility across age groups, preservation of the natural ambiance, and sustainable environmental design. These measures may support tourist satisfaction, repeat visits, and the long-term sustainability of Cloud 9 Antipolo, although their effects should be evaluated after implementation.

On June 4, 2024, the management of Quezon Memorial Circle installed waste-segregation bins to encourage visitors to dispose of their waste properly. Despite these efforts, the park continues to experience waste-management concerns, including overflowing bins during peak hours and visitor confusion regarding proper waste segregation. This study examined the relationship between the perceived effectiveness of waste-management practices and visitor satisfaction, as well as differences in assessments across visitor groups. The study used a descriptive-comparative, quantitative, and correlational research design. Respondents were selected through convenience and quota sampling, with demographic representation based on sex and frequency of visits. Data were collected through a survey questionnaire. Statistical procedures were applied to address the study objectives. Both the implementation of waste-management practices and visitor satisfaction were rated positively. Waste management obtained an overall weighted mean of 3.41, while visitor satisfaction obtained an overall weighted mean of 3.40, both were interpreted within the “Very Satisfied” range of the Likert scale. Significant differences in assessments were reported according to frequency of visits, particularly for policy and regulation and overall cleanliness. A strong positive relationship was also reported between effective waste management and visitor satisfaction (Spearman’s rho = 0.8956). Based on the findings, an improved waste-management plan was proposed to enhance visitor satisfaction. The proposed measures included a “Plastic-Recycling for Rewards Machine” to encourage recycling, a multibin segregation system with a separate bin for glass bottles, revised park signs indicating fines to strengthen policy enforcement, and tables equipped with “clean as you go” signs and tissue boxes to encourage visitors to clean after eating. These measures were intended to support a well-maintained park environment and improve visitor experience.

Social media has become an important platform for shaping tourist behavior and destination preferences. Tourism destinations use digital promotional strategies to reach prospective visitors. This study examined social media promotional strategies and tourist destination choice in Intramuros, Manila, focusing on Facebook and TikTok and on factors such as visual appeal, travel-influencer content, and peer influence. The study used a quantitative descriptive design. Structured questionnaires were distributed to tourists visiting Intramuros, Manila, and gathered information on demographic characteristics, frequency of visits, perceptions of social media promotional strategies, and the reported extent of influence on destination choice. Data were analyzed using frequency distribution, percentage, weighted mean, and ranking. Most respondents were female tourists aged 18–22 who frequently visited Intramuros. TikTok was identified as the most influential source of destination information. Visual appeal, travel-influencer content, and peer influence were reported as important factors in tourists’ decisions to visit Intramuros. The study also reported a significant relationship between social media promotional strategies and tourist destination choice. The findings indicate that social media was an important source of tourism information and was associated with travel decisions, particularly among younger, digitally engaged tourists. The study recommends strengthening digital promotional strategies, improving the Intramuros website, and integrating it with social media platforms to increase tourist engagement and destination visibility.

This study examined the factors influencing tourists’ selection of Tanaw Farm and Resthouse for leisure and relaxation. It sought to provide information that could help management improve services and facilities and assist other tourism establishments in responding to the preferences and expectations of their target markets. The study used a descriptive-correlational research design. Respondents were selected tourists who visited Tanaw Farm and Resthouse during a specified period. A structured questionnaire measured perceptions of accommodation quality, staff service, amenities, cleanliness, safety, and overall experience. Descriptive statistics summarized the responses, while correlation analysis examined the relationship between service quality and overall tourist satisfaction. Most tourists rated Tanaw Farm and Resthouse favorably in terms of scenic ambiance, cleanliness, and staff hospitality. Respondents appreciated the peaceful environment, farm setting, and relaxing atmosphere. A strong positive relationship was reported between service quality and tourist satisfaction, suggesting that well-maintained facilities and responsive staff were associated with a memorable stay. The findings indicate that Tanaw Farm and Resthouse provided respondents with a relaxing, nature-centered hospitality experience. The positive relationship between service quality and satisfaction supports continued facility maintenance, staff training, and service improvement. Although the establishment was rated favorably for ambiance and hospitality, ongoing improvements in facilities and tourist-engagement activities are recommended.

This study evaluated amenities and facilities at Villa Maris Garden Resort in San Jose del Monte, Bulacan, in relation to tourist satisfaction. It was anchored in Richard L. Oliver’s Expectancy-Disconfirmation Theory, which explains satisfaction in terms of how service performance compares with initial expectations. The study assessed features such as ambiance, swimming pools, and parking to inform strategies for improving guest experience, competitiveness, and loyalty. The study used a descriptive quantitative approach. Surveys were administered through convenience sampling to 100 tourists to describe respondent characteristics and evaluate the resort’s amenities and facilities. Most respondents were young adults aged 18–23 (53%) and first-time visitors (65%). The resort’s decoration received a composite mean of 3.27, indicating favorable perceptions of its color schemes and relaxing style. The swimming pool was the highest-rated facility (composite mean = 3.35), followed by the cottages. Cleanliness was rated highly overall (weighted mean = 3.65), although restroom hygiene and the availability of supplies received lower ratings. Insufficient parking was the most frequently reported concern (14.64%), followed by safety and security issues and limited ambient lighting. The findings indicate that Villa Maris Garden Resort was evaluated favorably for ambiance, facilities, and cleanliness, but parking, safety, lighting, and restroom maintenance require attention. Addressing these concerns may help improve tourist satisfaction and encourage repeat visits among the predominantly young and first-time visitors.

This study examined Hillside Resort’s marketing strategies and tourist satisfaction. It sought to describe how visitors perceived the resort’s marketing approaches, identify challenges encountered during visits, and provide information relevant to tourist preferences and hospitality marketing. The study used a descriptive research design. A structured survey questionnaire was administered to 100 tourists who had visited Hillside Resort in Montalban, Rizal. Stratified random sampling was used. Data were analyzed using frequency and percentage distribution, weighted mean, ranking, a four-point Likert scale, and a t-test. Most respondents were young adults aged 20–29, with an almost equal distribution of male and female participants. The source interprets this demographic pattern as suggesting that the resort’s marketing initiatives appealed primarily to millennial and Generation Z tourists. The study identified marketing visibility, accessibility, affordability, feedback mechanisms, promotional packages, service quality, transaction efficiency, and security as areas requiring improvement. It recommends continued innovation and closer alignment of marketing activities with tourist expectations to support satisfaction, repeat visits, and market positioning.

Intramuros, Manila, known as the “Walled City,” is a major cultural and heritage destination in the Philippines. Digital platforms such as Facebook, Instagram, YouTube, and TikTok provide information that may influence tourist perceptions and destination decisions. This study examined tourists’ perceptions of social media in planning visits to Intramuros. The study used a descriptive quantitative design with correlational analysis. A purposive sample of 100 tourists who actively used social media completed a validated questionnaire through Google Forms. Data were analyzed using frequency and percentage, weighted mean, ranking, and t-test. Respondents strongly agreed that social media was useful (overall mean = 3.38) and easy to use (overall mean = 3.48) for accessing information, comparing destinations, and planning trips. TikTok and Instagram were identified as the most effective platforms because of their visual, interactive, and engaging features, while Facebook and YouTube served as supplementary sources of information and cultural knowledge. Respondents identified concerns regarding authenticity, unrealistic portrayals, and the need to verify information through official sources. Despite these concerns, social media was perceived as important to tourism promotion and travel planning. The proposed promotional plan emphasizes creative, credible, and sustainable digital strategies to support engagement and cultural appreciation of Intramuros.

This study examined promotional challenges and tourism potential at Maramo River, also known as Little Palawan, in Norzagaray, Bulacan. It considered how product, price, place, promotion, and people were perceived in relation to destination visibility, visitor experience, and sustainable tourism development. The study used a descriptive research design. One hundred tourists were selected through convenience sampling and answered a structured questionnaire covering accessibility, pricing, promotional platforms, hospitality, and overall satisfaction. Descriptive statistics were used to summarize visitor perceptions and reported challenges. Respondents recognized the destination’s natural appeal, affordability, and positive community engagement. They also identified limited online promotion, the absence of an official website or booking system, inadequate facilities, and weak digital visibility. Although tourists valued local hospitality and the scenic environment, they perceived current marketing efforts as insufficient to strongly shape travel decisions. An enhanced promotional plan was proposed, including stronger social media marketing, collaboration with travel influencers, clearer signage, improved facilities, and partnerships with local government and tourism stakeholders. These measures may improve visibility and visitor experience. Claims that they will increase tourist arrivals require subsequent implementation and outcome evaluation.

This study examined social media perceptions and travel decisions concerning Hinulugang Taktak, a historic waterfall and national park in Antipolo, Philippines. Guided by Destination Image Theory, it considered visual content, online reviews, influencer marketing, and travel blogs in relation to tourists’ perceptions and decisions. The study used a descriptive-correlational design. Through purposive sampling, 50 tourists who engaged with social media completed a structured questionnaire. The instrument assessed demographic characteristics and perceptions of social media in relation to travel decisions involving cost, accessibility, safety, and cleanliness. Most respondents were aged 16–25, female, and active on Facebook and TikTok. Visual content and online reviews were rated as strongly influential, while influencer marketing and travel blogs had moderate influence. Social media was reported as particularly important to travel decisions concerning cleanliness and cost. A significant positive relationship was found between social-media perceptions and travel decisions (r = 0.7988, p < 0.05). Reported challenges included misleading content, outdated information, and overcrowding. A Digital Engagement Toolkit was proposed to support accurate, authentic, and sustainable online representation of the destination. The findings support improving content accuracy, visual quality, and responsible-tourism messaging when promoting Hinulugang Taktak.

Tattoos may be viewed as expressions of identity, culture, or personal experience, yet tattooed students can encounter stigma in academic and workplace settings. This study explored the challenges experienced by tattooed Bachelor of Science in Tourism Management (BSTM) working students at Bestlink College of the Philippines and used the findings as a basis for developing a support guide. The study used a qualitative descriptive research design. Data were gathered from selected participants through surveys and in-depth interviews concerning their academic, workplace, and social experiences. Participants described social stigma, negative assumptions, and pressure to conceal their tattoos. They also reported challenges in balancing academic and employment responsibilities and concerns about workplace acceptance and professional image. Despite these difficulties, participants demonstrated resilience and used personal coping strategies to manage their experiences. The findings indicate a need for more inclusive academic and workplace practices, clearer anti-discrimination guidance, and support mechanisms for tattooed working students. The proposed guide may help raise awareness, encourage respectful treatment, and assist students in navigating institutional and workplace expectations.

This study examined the relationship between urbanization and environmental sustainability at El Patio Razon, Tanay, Rizal, an ecotourism site known for its Hobbit House and Kawa Bath attractions. Although increased nature-based tourism has supported the destination’s popularity, the development of related infrastructure may challenge ecological balance through waste generation, reduced green space, and resource consumption. The study used a descriptive-correlational research design. Data were collected through a structured questionnaire from 50 respondents selected using convenience sampling. Weighted mean, ranking, and Pearson’s correlation coefficient were used to summarize perceptions and examine the relationship between urbanization and environmental-sustainability indicators. Respondents strongly agreed that El Patio Razon maintained favorable environmental conditions. Green-space availability received a mean of 3.80, air and water quality 3.65, waste management 3.53, and the absence of industrial zones 3.71. Infrastructure was viewed positively, although accessibility concerns were reported. Pearson’s correlation coefficient indicated a very weak positive relationship between urbanization and environmental sustainability (r = 0.0357). The very weak observed correlation suggests that the measured urbanization and sustainability indicators had little linear association in this sample. Respondents nevertheless identified low community participation, improper waste disposal, and limited awareness as continuing concerns. Recommendations included sustainable-tourism regulations, green infrastructure, stronger waste-management practices, and community engagement, supported by a strategic plan aligned with the Sustainable Development Goals.

Outdoor recreation supports leisure, community building, and appreciation of the environment, but inadequate waste-management practices can threaten sustainability. This study examined waste management at Mahogany Campsite and identified opportunities to create a more environmentally responsible recreational setting. It was guided by principles of sustainable outdoor recreation and emphasized the need for responsible behavior and management practices. The study used a quantitative approach and gathered information from campsite residents, staff members, and tourists through surveys and direct observation. Although respondents demonstrated awareness of proper waste disposal, implementation gaps were attributed to limited facilities, inconsistent rule enforcement, and a lack of engaging sustainability initiatives. Younger tourists were described as highly concerned about environmental stewardship but dissatisfied with inadequate waste-management systems. The findings emphasized the need to align infrastructure, education, and community involvement. The study recommended improving waste-disposal infrastructure, introducing incentive-based programs, tailoring educational campaigns to different age groups, and developing partnerships with local stakeholders. These measures may encourage shared responsibility and support long-term sustainability at Mahogany Campsite. Claims that the campsite could become a model for other communities require future implementation and outcome evaluation.

This study assessed guest satisfaction with Airbnb accommodations at Trees Residence in Novaliches, Quezon City, as a basis for improving accommodation-service standards. It responded to growing consumer demand for affordable and accessible lodging facilitated by online travel and booking platforms such as Airbnb, Agoda, and Booking.com. Recent guests were selected through purposive sampling, including young women and students who had booked short leisure stays online. Data were gathered using a Likert-type questionnaire derived from the literature and reviewed through expert judgment, with reliability assessed using Cronbach’s alpha. The questionnaire covered respondent characteristics, facilities, services, SERVQUAL dimensions, and problems encountered during the stay. Guests reported high overall satisfaction with accommodation suitability and maintenance, the functionality of amenities such as Wi-Fi and air conditioning, safety, and the resort-like environment. Assurance was rated favorably, particularly trust in hosts. Respondents also reported favorable perceptions of empathy, reliability, and modern tangible facilities. Responsiveness was comparatively weaker because of delays in assisting guests. No numerical ratings were provided. The findings identify opportunities to improve soundproofing and quiet-time policies, internet connectivity, standardized cleaning checklists and audits, automated replies, and staff training for responsiveness. These measures may address reported service gaps and support guest experience at Trees Residence. The study’s findings should remain limited to the sampled guests and property setting.

This study examined the relationships among social media usage, validation-seeking behavior, and academic focus among college student-influencers at Bestlink College of the Philippines. As student-influencers balance academic responsibilities with online content creation, the study sought to determine how these three variables were related. The research was anchored in Self-Determination Theory and Cognitive Absorption Theory and used a quantitative correlational design. A total of 100 student-influencers aged 18–25 years, each with at least 5,000 followers, were selected through purposive sampling. Data were collected using a validated researcher-made questionnaire measuring social media usage, validation-seeking behavior, including need for approval, social comparison, and self-presentation, and academic focus, including attention and concentration, time management, and academic performance. Statistical procedures included frequency distribution, weighted mean, Shapiro–Wilk test, Kruskal–Wallis H test, and Spearman’s rho correlation. The findings indicated high levels of social media usage and validation-seeking behavior, particularly in self-presentation and need for approval. Despite extensive online engagement, respondents also demonstrated a high level of academic focus. No significant relationship was found between social media usage and validation-seeking behavior or between social media usage and academic focus. However, a significant positive relationship was found between validation-seeking behavior and academic focus. The study interpreted this finding as indicating that validation-seeking behavior may function as a motivational factor rather than a barrier to academic focus among student-influencers.

This study examined community-based and heritage-oriented tourism initiatives in Intramuros, Manila, in relation to social cohesion, cultural participation, and local livelihoods. Anchored in inclusive and sustainable development, it assessed participant characteristics, community priorities, perceived outcomes, barriers to participation, and strategies for strengthening heritage-based projects. The study used a quantitative descriptive design with simple random sampling. Data were collected through structured questionnaires and analyzed using descriptive statistics. Participation was reported primarily among mature residents, particularly women, who held operational and leadership roles in tourism and cultural initiatives. Residents identified cultural tourism, youth heritage education, and heritage-skills training as contributors to income generation, cultural identity, and social cohesion. Local business fairs, livelihood training, and support for artisans were perceived as improving participation and employment opportunities, including for underrepresented groups. Reported constraints included seasonal tourism, infrastructure limitations, competition, and limited government support. The findings suggest a need for stronger institutional development and coordinated support from regional and national stakeholders. Recommendations include expanding heritage-based capacity building, encouraging youth leadership, adopting gender-responsive tourism policies, diversifying year-round cultural events, and integrating digital and environmental approaches. Continued collaboration and strategic investment may support inclusive economic development, cultural preservation, and community participation in Intramuros.