Traditionally, small and local beauty salons relied on word-of-mouth, flyers, and tarpaulins to promote their services; however, with the advancement of digital technology, many salons have shifted to social media platforms such as Facebook to improve visibility, engagement, and client awareness.

With the emergence and growth of digital payment transactions, convenience stores such as 7-Eleven have started implementing more cashless transactions to increase efficiency, minimize the use of physical currency, and provide a more enhanced customer experience. This study, “Cashless Transaction of 7-Eleven at Susano Novaliches, Quezon City on Customer Satisfaction: Basis for Intervention Framework,” this study was conducted to determine the demographic profile of the respondents, to assess and measure the level of satisfaction based on performance expectancy, effort expectancy, social influence, and facilitating conditions, and to determine the challenges experienced in using cashless transactions.

Water refilling stations provide safe, affordable drinking water, with service efficiency impacting satisfaction, productivity, and costs. This study examined pre-, during-, and post-operation processes of five stations in Batasan Hills, Quezon City, identifying strengths and inefficiencies to improve operations and customer service.

Weather significantly affects customer attendance and sales at Relaxante Spa’s Regalado, Talipapa, and Commonwealth branches in Quezon City. In good weather, weekly revenues range from PHP 30,000 to PHP 50,000. During the rainy and typhoon seasons, earnings drop to PHP 15,000–PHP 25,000 due to flooding, transport issues, and safety concerns, leading to fewer walk-ins and more cancellations. While cooler weather may increase interest in relaxation services, severe conditions restrict mobility, resulting in fluctuating revenue, unstable demand, and underutilized staff since the spa relies heavily on in-person visits.

This study investigates the relationship between social media marketing and brand visibility for stat-up coffee shop in Fairview, Quezon City, guided by Social commerce theory Wang, C., Zhang, P., & Li, Y. (2021).

This study investigates the effectiveness of AI-Integrated marketing strategies for emerging micro-sized enterprises in Novaliches Bayan, Novaliches, Quezon City, using Davis’ (1989) Technology Acceptance Model as a framework, the research examines how factors such as Perceived Usefulnessness (PU), Perceived Ease of Use (PEOU), Attitude Toward Use (ATU), Behavioral Intention to Use (BI), and Actual Use (AU) influence the adoption of Artificial Intelligence in marketing practices.

This study examined the relationship between the Bring Your Own Bag (BYOB) policy and the brand image of retail stores in Barangay Sauyo, Novaliches, and Quezon City. Increasing environmental awareness is associated with greater consumer support for businesses practicing sustainability. Retail stores have adopted green marketing strategies, including BYOB, to reduce plastic waste and promote responsible consumption. The study aimed to determine the relationship between BYOB policy implementation and brand image, including consumer awareness, response, and challenges.

This study explores the effectiveness of celebrity endorsements on consumer buying decision in the beauty and cosmetics industry, a field characterized by intense competition and the need for brand loyalty. A study conducted by Jun et al. (2023) addressed that celebrity endorsement marketing has been on the rise globally, and numerous firms devout multi-million budgets to celebrity endorsement annually to leverage brand association by collaborating with celebrities who are well-known or possess a desirable positive image. Beauty companies frequently rely on celebrity endorsements as a marketing strategy to influence purchasing behavior, based on the perception that celebrities embody credibility, attractiveness, and influence. Despite this, questions remain regarding the authenticity of such endorsements and whether they genuinely build consumer trust, especially amid concerns about misleading promotions, unsustainable ingredients, and pro-driven advertising practices.

This study, entitled “An Evaluation of Records Management Service Processes in the Registrar’s Office of Bestlink College of the Philippines: Basis for Records Management Improvement Guide”, aimed to assess the efficiency, effectiveness, accessibility, responsiveness, and satisfaction of registrar services, as well as the challenges encountered by students in availing these services.

This study examined the relationship between the features of GCash and the financial management practices of college students. Specifically, it assessed respondents’ demographic profiles, their evaluation of GCash features (payment, money management, investment, credit, and insurance), and their level of financial management in terms of budgeting and planning, spending discipline, savings behavior, and financial decision-making.

This study examined the relationship between social media content strategies and customer engagement in influencing customer preference toward selected beauty salons, namely Ms. White Beauty Salon & Spa, Legi8 Hair Care Salon, and Glamouroza Salon. In today's digital environment, social media platforms such as Facebook, Instagram, and TikTok serve as essential marketing tools for beauty salons to promote services, build brand awareness, and engage customers. Guided by the Uses and Gratifications Theory, this research focused on how content strategies-modality, agency, interactivity, and navigability-affect customers cognitive, affective, and integrative needs, ultimately shaping their salon preference.

This study examined the relationship between work quality and task completion among employees working remotely. As remote work becomes a long-term arrangement, organizations face challenges in monitoring productivity and maintaining consistent performance. The research focuses on a BPO work environment where deadlines and service standards are critical. It aims to determine whether higher work quality is associated with more efficient task completion and to identify factors associated with productivity in remote settings.

This study examined the relationship between traditional selling practices and the sales performance of phone accessory stores in Novaliches, Quezon City. Specifically, it analyzed how traditional selling practices in customer service, pricing, and product quality relate to sales performance indicators such as customer retention, sales consistency, and product turnover.

This study explores the relationship between financial incentives, particularly the Performance-Based Bonus (PBB), and employee motivation in TELUS Digital Quezon City. Guided by Vroom’s Expectancy Theory, the research examines how operational policies such as Zero After-Call Work (ACW) are associated with the perceived effectiveness of incentive structures in sustaining motivation, job satisfaction, and performance.

This study focused on quantifying the impact of material deficits on project completion at Oikos Sustainable Solutions Inc., a manufacturer of biodegradable bags made from cassava and corn. It highlights how specialized supply chains and unpredictable agricultural cycles create shortages that lead to project delays, budget overruns, and reduced operational efficiency. It aims to determine the delays in systematic challenges by providing a data-driven foundation for understanding the organizational impact of resource scarcity.

Timely delivery of farm products is vital to maintain product quality, ensure customer satisfaction, and protect farmers’ income. The National Cooperative Marketing Federation assists farmers in marketing and distributing agricultural products to buyers. However, delivery delays still occur, affecting product freshness, increasing costs, and reducing operational efficiency. These challenges highlight the need to identify the main causes of delays and improve delivery performance.

This study examined the relationship between service innovation and job quality among virtual assistants (VAs) in Quezon City as the basis for a targeted skills development program. As platform-based work expands in the Philippines, virtual assistance has become a key source of flexible employment. However, limited local research explores the relationship between innovation practices and job quality. Anchored on Ben Ramdani’s (2019) Business Model Innovation framework and Hackman and Oldham’s (1975) Job Characteristics Model, the study investigates how innovation behaviors relate to job quality and how demographic and work-related factors are associated with these variables.

This study examined the technological challenges faced by online live sellers of women’s wear in Quezon City and analyzed how these challenges relate to live selling activities.

This study examined the relationship between promotional strategies and client reach in The Hungry Paws, a pet grooming service located in North Olympus, Quezon City. The business utilizes advertising, service incentives, service personalization, and online/social media marketing to attract and retain clients. The study aimed to determine how these strategies relate to customer awareness, interest, desire, and action based on the AIDA model.

This Study investigates the operational challenges among small family businesses in Saranay Road, Caloocan City, guided by Teece’s et. al (1997) Dynamic Capabilities Theory, which posits that businesses must posses higher-order dynamic capabilities, such as sensing opportunities and threats, seizing opportunities, and reconfiguring resources.