Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research Abstracts (AASgBCPJMRA)

Traditionally, small and local beauty salons relied on word-of-mouth, flyers, and tarpaulins to promote their services; however, with the advancement of digital technology, many salons have shifted to social media platforms such as Facebook to improve visibility, engagement, and client awareness. This study used a descriptive-comparative, quantitative, non-experimental design to examine the influence of Facebook presence on client awareness of Nails and Hammer Beauty Salon in Quezon City. 20 respondents who engaged and availed services via Facebook were selected through purposive sampling. Data were collected via a Google Forms questionnaire and analyzed using frequency, percentage, weighted mean, ranking, four-point scale, Mann-Whitney U, and Kruskal–Wallis tests. Results showed most respondents were female, aged 21–25, spending 3–4 hours daily on Facebook, indicating young, active users are the main audience for salon content. Facebook presence strongly influenced reviews and ratings 3.53, user-generated content 3.50, shares 3.42, and credibility 3.39, all interpreted as strongly agree, highlighting the value of feedback and shared experiences in building trust. Respondents also showed high awareness through visual quality 3.61, engagement 3.53, and clear calls to action 3.31, interpreted as highly aware, emphasizing the impact of appealing and interactive posts. No significant differences were found when grouped by age, gender, or usage frequency (p > 0.05), indicating a consistent influence across profiles. In conclusion, the study confirms that a strategic, credible Facebook presence enhances client awareness, trust, and decision-making for salon services. It recommends a structured content schedule, engagement strategies like polls, participation in relevant Facebook groups, and exclusive Facebook promotions as practical measures to strengthen the marketing strategy of Nails and Hammer Beauty Salon.

With the emergence and growth of digital payment transactions, convenience stores such as 7-Eleven have started implementing more cashless transactions to increase efficiency, minimize the use of physical currency, and provide a more enhanced customer experience. This study, “Cashless Transaction of 7-Eleven at Susano Novaliches, Quezon City on Customer Satisfaction: Basis for Intervention Framework,” this study was conducted to determine the demographic profile of the respondents, to assess and measure the level of satisfaction based on performance expectancy, effort expectancy, social influence, and facilitating conditions, and to determine the challenges experienced in using cashless transactions. The research design used was descriptive-quantitative in approach, as it utilized a structured survey questionnaire that was administered through a convenience sampling method of customers of 7-Eleven Susano, Novaliches, Quezon City. The instrument assessed the frequency of usage, satisfaction indicators, and challenges encountered by customers of the store. The study utilized descriptive and inferential statistics such as frequency and percentage for describing profiles of respondents; weighted mean and ranking for assessing satisfaction levels and challenges encountered by customers; and Kruskal–Wallis test for determining significant differences in satisfaction levels of customers based on profile variables. The study showed that the majority of the respondents were young adults who mostly used GCash, with occasional frequency of transactions. Customers were satisfied with cashless payment modes as they were efficient, convenient, and globally accepted, but peer influence was not considered significant. Facilitating conditions, such as staff assistance, were considered important. The major difficulties faced were app/device issues, slow processing, lack of cash, trust issues, and delayed posting of transactions. The researcher concludes that cashless transactions are convenient and satisfying, but technical reliability, guidance, and age-friendly support are essential. These findings emphasize the need for developing digital payment systems according to different age groups and ensuring customer support for addressing any challenges they might encounter. And will be considered as the basis for developing an intervention framework aimed at improving customer trust, inclusiveness, and the digital payment experience at 7-Eleven.

Water refilling stations provide safe, affordable drinking water, with service efficiency impacting satisfaction, productivity, and costs. This study examined pre-, during-, and post-operation processes of five stations in Batasan Hills, Quezon City, identifying strengths and inefficiencies to improve operations and customer service. The study used a quantitative descriptive-correlational method to assess operational processes and service efficiency of five water refilling stations. It identified strengths and challenges, showing how workflow, order management, and customer interaction impact service outcomes. Recommendations target improved operations and customer satisfaction. The findings revealed that the five selected water refilling stations mainly employ young staff aged 18–27, with 40% having four years or more of experience. Roles are evenly distributed among Station Managers, Delivery Personnel, and Attendants. The stations performed highly in pre-operation (3.57), during-operation (3.43), and post-operation (3.43) activities. SERVPERF assessments showed strong efficiency in tangibles (3.67), reliability (3.28), responsiveness (3.44), assurance (3.46), and empathy (3.81). A Pearson’s r test indicated a significant positive correlation (r = 0.7343, p = 0.001199) between operational processes and service efficiency, showing that streamlined operations enhance service performance. The study concludes that operational processes significantly affect service efficiency, most especially for Agua Labamba and Matteo Water Refilling Station. Hence, the researchers suggest that the management should introduce more firm scheduling procedures so that all pre-operational activities are done on time. Also, based on the findings, action plans were developed, including Zone-Based Delivery Prioritization System, Complaint Log, Water Gallon Inspection Guide, Checklist, and QR Code for Checklist Uploading.

Weather significantly affects customer attendance and sales at Relaxante Spa’s Regalado, Talipapa, and Commonwealth branches in Quezon City. In good weather, weekly revenues range from PHP 30,000 to PHP 50,000. During the rainy and typhoon seasons, earnings drop to PHP 15,000–PHP 25,000 due to flooding, transport issues, and safety concerns, leading to fewer walk-ins and more cancellations. While cooler weather may increase interest in relaxation services, severe conditions restrict mobility, resulting in fluctuating revenue, unstable demand, and underutilized staff since the spa relies heavily on in-person visits. This study used a descriptive-correlational design to examine how inclement weather affects sales performance at Relaxante Spa’s three branches. The descriptive aspect identified changes in clients’ service preferences, visit frequency, and wellness needs, while the correlational aspect analyzed the relationship between weather conditions and sales factors such as promotions, brand loyalty, and digital advertising. A purposive sample of 60 regular clients (20 per branch) who experienced both favorable and adverse weather conditions participated. Data were gathered through a validated and pilot-tested Likert-scale survey via Google Forms, and analyzed using weighted mean and Pearson’s r. Findings revealed that inclement weather strongly influences client behavior and wellness needs. Clients showed a higher preference for stress-relieving services such as massage and aromatherapy during cold or rainy days (WM = 3.46). Visit frequency was moderately affected (WM = 3.17), mainly due to travel challenges. Both physical (WM = 3.34) and mental wellness needs (WM = 3.37) increased as clients viewed spa treatments as ways to alleviate discomfort, fatigue, and stress. Sales performance benefited significantly from push strategies like in-store promotions (WM = 3.60) and digital advertising (WM = 3.50), as well as pull strategies including brand loyalty (WM = 3.65) and word of mouth (WM = 3.60). Pearson correlation indicated a strong, positive, and statistically significant relationship between inclement weather and sales performance (r = 0.74, p = 0.0001). The study concludes that inclement weather is a critical factor influencing client behavior and revenue at Relaxante Spa. To maintain operations, it recommends adaptive strategies such as weather-based promotions, flexible booking policies, enhanced digital engagement, and home-service offerings.

This study investigates the relationship between social media marketing and brand visibility for stat-up coffee shop in Fairview, Quezon City, guided by Social commerce theory Wang, C., Zhang, P., & Li, Y. (2021). Using a descriptive-correlational design, the research surveyed respondents (15 Customers) via purposive sampling employing validated questionnaires to determine their demographic profile of customers, assess social media marketing, the relationship between social media marketing and brand visibility and challenges of start-up enterprises. Results revealed that most customers were young adult females with low monthly income who visit coffee shops on a weekly basis, with Facebook identified as the most preferred social media platforms. Social media marketing was rated as highly influential in product purchase decisions, online purchasing behavior, and customer feedback. In terms of brand visibility, content variety and customer engagement were found to be highly effective, while brand recognition was assessed at a moderate level. However, correlation analysis showed no significant relationship between social media marketing and brand visibility, indicating that social media presence alone does not guarantee increased visibility without strategic implementation. The study identified key challenges, including inconsistent posting schedules, delayed responses to inquiries, low-quality visual content, limited promotional activities, and unclear brand identity. Based on these findings, the study concluded that social media marketing was associated with customer behavior, but no significant relationship with brand visibility was established; content quality, consistency, and engagement strategies remain important considerations. A strategic plan was proposed focusing on consistent content posting, improved visual quality, prompt customer interaction, clear branding, and interactive activities to strengthen brand visibility, customer satisfaction, and long-term business sustainability.

This study investigates the effectiveness of AI-Integrated marketing strategies for emerging micro-sized enterprises in Novaliches Bayan, Novaliches, Quezon City, using Davis’ (1989) Technology Acceptance Model as a framework, the research examines how factors such as Perceived Usefulnessness (PU), Perceived Ease of Use (PEOU), Attitude Toward Use (ATU), Behavioral Intention to Use (BI), and Actual Use (AU) influence the adoption of Artificial Intelligence in marketing practices. Using a descriptive-quantitative research design, the study surveyed 20 micro-sized enterprises (MSE) owners or employees through purposive sampling. A validated questionnaire was employed to assess the perceived effectiveness of AI-integrated marketing strategies. This study finds that newly established food and beverage businesses are already adopting AI-enhanced marketing to boost efficiency and outreach. However, while the perceived usefulness of AI is high, its actual effectiveness is hindered by low "ease of use" and a lack of technical preparedness among owners. Statistical analysis highlights that a firm’s industry type and direct exposure to specific AI tools are more critical to success than general digital literacy. To overcome primary barriers—namely high implementation costs, limited technical knowledge, and insufficient training—the research proposes a three-stage strategy focused on capacity enhancement, easy integration, and continuous optimization to help MSEs successfully navigate AI adoption within their resource constraints. The paper thus identifies that while micro-sized enterprises understand the value of AI-enabled marketing tools, factors such as ease of implementation and costs act as limiting constraints to the effective usage of AI marketing tools. In the light of the proposed research, MSEs can make the most of the potential benefits of AI marketing tools by properly identifying the perceived ease of use and perceived usefulness factors of the Technology Adoption Model and implementing interventions in the form of AI literacy and ease of access to affordable tools and adoption strategies of AI marketing tools.

This study examined the relationship between the Bring Your Own Bag (BYOB) policy and the brand image of retail stores in Barangay Sauyo, Novaliches, and Quezon City. Increasing environmental awareness is associated with greater consumer support for businesses practicing sustainability. Retail stores have adopted green marketing strategies, including BYOB, to reduce plastic waste and promote responsible consumption. The study aimed to determine the relationship between BYOB policy implementation and brand image, including consumer awareness, response, and challenges. A descriptive-correlational research design was used. A total of 382 retail consumers were selected through simple random sampling. Data were collected using a 40-item structured questionnaire measuring awareness, interest, desire, and action based on the AIDA model. Statistical tools included frequency and percentage for demographics, weighted mean and ranking for consumer perception, and Spearman rho correlation to determine the relationship between BYOB policy and brand image. Most respondents were women aged 21-30, active in retail and sustainability. They showed high BYOB policy awareness, primarily associated with social factors, followed by government and store policies. Consumers strongly agreed with AIDA indicators (interest, desire, action), consistently used reusable bags, and supported eco-friendly stores. Challenges included forgetting bags, inconvenience, high cost, and limited availability. A Spearman test indicated a moderate positive link between BYOB policy and brand image (r = 0.57, p<0.001). The findings indicate that the BYOB policy is a positively perceived green marketing strategy associated with environmental responsibility and brand perception. Younger consumers appear more receptive to sustainability initiatives. Strong awareness suggests the importance of social influence, government support, and store promotion. However, challenges remain and may be addressed through improved promotional campaigns, affordable reusable.

This study explores the effectiveness of celebrity endorsements on consumer buying decision in the beauty and cosmetics industry, a field characterized by intense competition and the need for brand loyalty. A study conducted by Jun et al. (2023) addressed that celebrity endorsement marketing has been on the rise globally, and numerous firms devout multi-million budgets to celebrity endorsement annually to leverage brand association by collaborating with celebrities who are well-known or possess a desirable positive image. Beauty companies frequently rely on celebrity endorsements as a marketing strategy to influence purchasing behavior, based on the perception that celebrities embody credibility, attractiveness, and influence. Despite this, questions remain regarding the authenticity of such endorsements and whether they genuinely build consumer trust, especially amid concerns about misleading promotions, unsustainable ingredients, and pro-driven advertising practices. To address this issue, the research employed a descriptive-correlational design to investigate the relationship between celebrity endorsements and consumer purchasing decisions. Data were collected through a structured survey distributed to 84 BSBA Marketing Management students, selected via simple random sampling. To address this issue, the research employed a descriptive-correlational design to investigate the relationship between celebrity endorsements and consumer purchasing decisions. Data were collected through a structured survey distributed to 84 BSBA Marketing Management students, selected via simple random sampling. To address this issue, the research employed a descriptive-correlational design to investigate the relationship between celebrity endorsements and consumer purchasing decisions. Data were collected through a structured survey distributed to 84 BSBA Marketing Management students, selected via simple random sampling.

This study, entitled “An Evaluation of Records Management Service Processes in the Registrar’s Office of Bestlink College of the Philippines: Basis for Records Management Improvement Guide”, aimed to assess the efficiency, effectiveness, accessibility, responsiveness, and satisfaction of registrar services, as well as the challenges encountered by students in availing these services. Using a descriptive–evaluative design, data were gathered from sixty (60) Bachelor of Science in Office Administration students through survey questionnaires and interviews with Registrar’s Office staff. Frequency, percentage, weighted mean, and thematic analysis were employed to interpret the results. Findings revealed that while the Registrar’s Office demonstrates professionalism, competence, and reliability in maintaining student records, students expressed concerns regarding timeliness, communication, and online accessibility. Efficiency and effectiveness were generally rated positively, with strong trust in confidentiality and staff competence, but responsiveness and accessibility were rated lower due to delays, lack of updates, and limited digital systems. The most common challenges included long waiting times, unclear instructions, multiple visits, poor communication, and technical issues with online requests. To address these issues, the study recommends streamlining procedures and establishing service-level agreements to clarify timelines, implementing a digital tracking system for real-time monitoring of requests, integrating payment and submission processes into an online platform, and strengthening communication through automated notifications and clear procedural guidelines.

This study examined the relationship between the features of GCash and the financial management practices of college students. Specifically, it assessed respondents’ demographic profiles, their evaluation of GCash features (payment, money management, investment, credit, and insurance), and their level of financial management in terms of budgeting and planning, spending discipline, savings behavior, and financial decision-making. A quantitative research design was employed using a structured survey questionnaire administered to selected college students. Descriptive statistics, weighted mean, and Pearson product–moment correlation were used to analyze the data. The findings revealed that respondents generally agreed that GCash features are useful and supportive of financial activities. Similarly, students rated their financial management practices positively across all measured dimensions. However, correlation analysis showed a weak negative relationship between the assessment of GCash features and financial management. This indicates that favorable perceptions of digital wallet features do not necessarily translate into improved financial management behaviors. The study concludes that while GCash provides convenient and accessible financial tools, effective financial management among students depends largely on personal financial literacy, discipline, and responsible decision-making. The findings serve as a basis for proposing a guide that encourages the transition from cash-out transactions to direct pay usage to support financial monitoring and accountability among college students.

This study examined the relationship between social media content strategies and customer engagement in influencing customer preference toward selected beauty salons, namely Ms. White Beauty Salon & Spa, Legi8 Hair Care Salon, and Glamouroza Salon. In today's digital environment, social media platforms such as Facebook, Instagram, and TikTok serve as essential marketing tools for beauty salons to promote services, build brand awareness, and engage customers. Guided by the Uses and Gratifications Theory, this research focused on how content strategies-modality, agency, interactivity, and navigability-affect customers cognitive, affective, and integrative needs, ultimately shaping their salon preference. The study utilized a quantitative descriptive research design. A structured survey questionnaire was distributed manually to forty-five (45) selected respondents using purposive sampling. The instrument was validated by experts and analyzed using statistical tools such as frequency and ranking, weighted mean to determine the level of agreement and the significant relationship between variables. The findings revealed that the majority of respondents were aged 18-25, predominantly female, and either employed or students. Results showed that modality and navigability received the highest ratings among content strategies, indicating that visually appealing and user-friendly social media pages strongly influence engagement. Cognitive and affective needs were highly satisfied, while integrative needs received relatively lower ratings, suggesting limited community-building engagement. Pearson correlation analysis confirmed a strong and significant relationship between social media content strategies and customer preference. However, challenges such as slow responses to inquiries negatively affected engagement. The researchers concluded that well-designed, informative, and visually engaging social media content significantly influences the customer perception and preference toward beauty salons. Strengthening responsiveness, improving interactive features, and enhancing community engagement are recommended to increase customer loyalty and sustained engagement.

This study examined the relationship between work quality and task completion among employees working remotely. As remote work becomes a long-term arrangement, organizations face challenges in monitoring productivity and maintaining consistent performance. The research focuses on a BPO work environment where deadlines and service standards are critical. It aims to determine whether higher work quality is associated with more efficient task completion and to identify factors associated with productivity in remote settings. A descriptive quantitative design examined the relationship between work quality and task completion among 30 remote employees. Data were collected via structured Likert-scale surveys measuring work quality, task completion, communication, technology access, and work environment. Respondents were purposively sampled for relevant remote work experience, and data were analyzed using frequency, percentage, weighted mean, and correlation. Findings showed a significant positive relationship between work quality and task completion. Employees who reported clear communication, stable internet access, structured schedules, and organizational support demonstrated higher efficiency and consistency. In contrast, isolation, distractions, and limited resources were associated with reduced productivity and slower task completion. Respondents with reliable support systems and stable work environments showed more consistent performance. The results indicate that stronger work quality is associated with more timely task completion in remote settings. Organizational support, clear communication, and reliable resources were also associated with sustained employee performance. Addressing common remote work challenges may support productivity and guide effective management strategies. These findings support policy development and highlight the need for monitoring systems that promote accountability and long-term sustainability in remote work environments.

This study examined the relationship between traditional selling practices and the sales performance of phone accessory stores in Novaliches, Quezon City. Specifically, it analyzed how traditional selling practices in customer service, pricing, and product quality relate to sales performance indicators such as customer retention, sales consistency, and product turnover. The study employed a descriptive-correlational design and used purposive sampling, with 10 store owners as respondents. Data were gathered through a structured questionnaire and analyzed using frequency and percentage, weighted mean, Pearson’s r correlation, and ranking. Findings revealed that traditional selling practices are strongly associated with sales performance, particularly in customer service and product quality, both interpreted as Strongly Agree. Pricing also showed a strong association, highlighting the importance of flexible and customer-oriented strategies. In terms of sales performance, customer retention and product turnover were rated Strongly Agree, while sales consistency was rated Agree, indicating moderate monthly stability. Major challenges identified were strong competition from online sellers, declining walk-in customers, and lack of marketing strategies. Results showed a statistically significant relationship between traditional selling practices and sales performance (r = 0.67, p = 0.03), indicating a moderate positive correlation and leading to the rejection of the null hypothesis. The study concludes that traditional selling practices are positively associated with sales performance. Strengthening customer service, maintaining product quality, and applying strategic pricing may support business outcomes. It is recommended that store owners integrate online store and marketing action plan strategies to enhance traditional selling effectiveness.

This study explores the relationship between financial incentives, particularly the Performance-Based Bonus (PBB), and employee motivation in TELUS Digital Quezon City. Guided by Vroom’s Expectancy Theory, the research examines how operational policies such as Zero After-Call Work (ACW) are associated with the perceived effectiveness of incentive structures in sustaining motivation, job satisfaction, and performance. A quantitative correlational design was employed. Data were collected from 100 call center agents under the Canadian Imperial Bank of Commerce (CIBC) account using a structured survey questionnaire. Perceptions were measured across the three dimensions of Expectancy Theory—expectancy, instrumentality, and valence. Weighted mean was applied for descriptive analysis, while Spearman’s rho correlation test determined the strength and significance of relationships between financial incentives and employee motivation. Findings revealed significant positive correlations between Performance-Based Bonus (PBB) and employee motivation dimensions. However, the Zero ACW policy was associated with weaker relationships, as agents reported difficulty linking effort to performance, reduced trust in reward delivery, and diminished perceived value of bonuses. Stress and fatigue were identified as factors associated with lower perceived effectiveness of financial incentives. The findings indicate that while financial incentives can motivate employees, operational constraints are associated with lower perceived effectiveness. Financial incentives alone are insufficient to sustain long-term motivation. Transparent, fair, and attainable incentive structures must be integrated with non-monetary recognition, career development opportunities, and supportive workplace policies to support engagement, satisfaction, and retention.

This study focused on quantifying the impact of material deficits on project completion at Oikos Sustainable Solutions Inc., a manufacturer of biodegradable bags made from cassava and corn. It highlights how specialized supply chains and unpredictable agricultural cycles create shortages that lead to project delays, budget overruns, and reduced operational efficiency. It aims to determine the delays in systematic challenges by providing a data-driven foundation for understanding the organizational impact of resource scarcity. The study utilized a descriptive research design and purposive sampling to survey 15 employees at Oikos Sustainable Solutions Inc., regarding material deficit. data were collected through a four-part Likert scale questionnaire and analyzed using weighted mean and p-values to determine the statistical relationship between shortages and project completion. The findings specifically highlight that inventory accuracy is high, external logistics issues and late deliveries are the most critical factors driving project delays, budget overruns, and decreased workforce productivity. This study suggests that Oikos must prioritize improving coordination with suppliers and more procurement planning. By developing more resilient supply chain strategies and addressing these external constraints, the organization can better mitigate material deficit and improve overall project delivery performance. These findings underscore the critical need for Oikos Sustainable Solutions Inc. to strengthen its external supplier coordination and procurement planning to mitigate the disruptive impact of supply chain weaknesses on project timelines. By addressing these external logistical constraints and building more resilient resource strategies, the organization can significantly reduce delays and enhance its overall project delivery performance.

Timely delivery of farm products is vital to maintain product quality, ensure customer satisfaction, and protect farmers’ income. The National Cooperative Marketing Federation assists farmers in marketing and distributing agricultural products to buyers. However, delivery delays still occur, affecting product freshness, increasing costs, and reducing operational efficiency. These challenges highlight the need to identify the main causes of delays and improve delivery performance. This study used a quantitative descriptive research design to evaluate the Federation’s delivery operations. Twenty employees from the logistics, operations, finance, and administrative departments were purposively selected due to their direct involvement in delivery activities. Data were gathered through survey questionnaires and personal interviews. The information collected was analyzed using frequency, percentage, weighted mean, and ranking to determine the major operational problems affecting delivery performance. The findings revealed that vehicle and transport availability is the most significant factor causing delays, including limited vehicles, breakdowns, insufficient drivers, and lack of backup units. Inventory management issues, such as poor tracking, inaccurate stock records, and weak planning systems, also delayed order preparation. Documentation processing and external factors like traffic, weather, supplier delays, and manpower shortages further contributed to delivery disruptions. The study concludes that improving vehicle management, inventory control, documentation procedures, and interdepartmental coordination can reduce delays and enhance overall operational efficiency.

This study examined the relationship between service innovation and job quality among virtual assistants (VAs) in Quezon City as the basis for a targeted skills development program. As platform-based work expands in the Philippines, virtual assistance has become a key source of flexible employment. However, limited local research explores the relationship between innovation practices and job quality. Anchored on Ben Ramdani’s (2019) Business Model Innovation framework and Hackman and Oldham’s (1975) Job Characteristics Model, the study investigates how innovation behaviors relate to job quality and how demographic and work-related factors are associated with these variables. A descriptive-correlational design was used, involving 30 active VAs selected through purposive and snowball sampling. Data were collected through a structured survey questionnaire measuring demographics, service innovation practices, and job quality perceptions using a four-point Likert scale. Statistical tools included frequency and percentage distributions, weighted mean, Pearson correlation coefficient, and Kruskal–Wallis H-test at a 0.05 significance level. Results show that most respondents were aged 25–34, predominantly female, working full-time, and using Upwork or direct client platforms. VAs strongly sustained service innovation across value proposition (3.86), operational value (3.88), financial value (3.60), and human capital (3.70). Job quality was also strongly perceived across autonomy, skill variety, task identity, task significance, and feedback (3.38–3.82), though concerns emerged in financial planning, scheduling flexibility, and recognition. No significant relationship was found between service innovation and job quality (r = –0.2777, p > 0.05). Significant differences appeared based on age, work arrangement, and platform type, while gender and experience showed minimal differences. Findings indicate that innovation does not automatically improve job quality in platform-based work. A demographic-sensitive skills development program focusing on financial literacy, mentorship, platform-specific training, time management, and structured feedback is recommended to support sustainable professional growth among VAs in Quezon City.

This study examined the technological challenges faced by online live sellers of women’s wear in Quezon City and analyzed how these challenges relate to live selling activities. Using a descriptive–correlational research design, the study involved twenty (20) online live sellers selected through purposive sampling. data were collected using a validated survey questionnaire and analyzed through frequency and percentage distribution, weighted mean, and inferential statistical tools such as the Kruskal–Wallis H-test and Mann–Whitney U test. Results indicated that respondents frequently encountered technological challenges related to unstable internet connectivity, platform limitations (such as app crashes and lagging), limited technical skills, and insufficient access to high-quality digital tools like microphones and cameras. Statistical analysis revealed no significant difference in the level of technological challenges experienced by respondents when grouped according to their demographic profiles, such as age, gender, or educational attainment. Further analysis revealed a strong positive and statistically significant relationship (r = 0.7312, p = 0.0162) between technological challenges and live selling activities. The study concludes that technical stability is a critical factor for the success and sustainability of online live selling. Based on these findings, the researchers developed a proposed output titled "Live Seller’s Digital Toolkit: A Guide for Technical Readiness, " which provides actionable strategies and checklists to help sellers address technical hurdles and support business performance.

This study examined the relationship between promotional strategies and client reach in The Hungry Paws, a pet grooming service located in North Olympus, Quezon City. The business utilizes advertising, service incentives, service personalization, and online/social media marketing to attract and retain clients. The study aimed to determine how these strategies relate to customer awareness, interest, desire, and action based on the AIDA model. A descriptive-correlational research design was employed. Data were collected from 30 walk-in clients using a structured questionnaire. Statistical tools such as frequency distribution, weighted mean, and Pearson product-moment correlation coefficient were used to analyze the data and determine the relationship between promotional strategies and client reach mechanism. Findings revealed that service incentives and advertising received the highest effectiveness ratings in relation to client reach. Respondents positively evaluated the business’s promotional efforts. Statistical analysis showed a strong positive correlation (r = 0.880, p < 0.0001), indicating that stronger promotional strategies were significantly associated with greater awareness, engagement, and service use among clients. The results indicate that structured promotional strategies are associated with customer attraction and retention. Service personalization was associated with satisfaction and loyalty, while online marketing was associated with visibility and accessibility. Although effective, the business may further improve through consistent digital content updates and increased community engagement. Strengthening promotional planning and expanding digital presence can help sustain growth and competitive advantage.

This Study investigates the operational challenges among small family businesses in Saranay Road, Caloocan City, guided by Teece’s et. al (1997) Dynamic Capabilities Theory, which posits that businesses must posses higher-order dynamic capabilities, such as sensing opportunities and threats, seizing opportunities, and reconfiguring resources. Utilizing a descriptive-quantitative research design, the study surveyed 40 respondents composed of 10 business owners and 30 employees selected through purposive sampling. A validated questionnaire was employed to gather data on the difficulties faced by these enterprises in managing operations. The results revealed that most of the food stalls were relatively young enterprises, operated with a small number of employees, generated low to moderate monthly income, and were predominantly family-owned. In terms of operational challenges, operating hours, production, and product costing were rated as very challenging, while procedures and transactional processes were assessed as challenging. Product costing emerged as the most critical concern, particularly due to difficulties in calculating profits, rising raw material costs, and lack of cost monitoring practices. Production challenges such as limited supply of raw materials, manpower shortages, and high production costs also significantly affected business operations. The study concluded that small family-owned food stalls experience substantial operational difficulties primarily due to limited resources, informal systems, and weak financial and operational management practices. Guided by the Dynamic Capabilities Theory, the findings highlight the importance of adopting adaptive strategies that enhance cost control, improve production efficiency, standardize procedures, and strengthen transactional systems. The proposed adaptive strategies aim to help small family businesses become more resilient, efficient, and competitive, thereby supporting their long-term sustainability and contribution to local economic development.