
Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research Abstracts (AASgBCPJMRA)
The Ascendens Asia Singapore–Bestlink College of the Philippines Journal of Multidisciplinary Research Abstracts (AASgBCPJMRA) compiles abstracts of research papers presented at Multidisciplinary Research Fests primarily organized by Ascendens Asia Singapore in partnership with Bestlink College of the Philippines.
Volumes
8 volumes
Issues
13 issues
ISSN
2661-4472
Publisher
Ascendens Asia Publishing Pte. Ltd.
Issue PDF
Volume 7 • Issue 6
20 articles loaded • scroll for more
Travel and Tours Management System: Logistics 1 (Project Management, Asset Management, Warehousing and Procurement) Using Barcode Tracking
The Travel and Tour Management System integrates specialized submodules such as project management, asset management, warehouse management, and procurement to address key operational challenges. By streamlining these areas, the system aims to enhance operational efficiency and service quality, critical factors in distinguishing industry leaders from competitors. In today’s fast-paced and demanding travel sector, operational excellence has become a vital source of competitive advantage. The system is designed using a modular approach, with each submodule supporting a specific operational area. The Project Management module streamlines task scheduling, progress monitoring, and resource allocation to ensure effective project execution. The Asset Management module facilitates the proper utilization and maintenance of critical resources such as vehicles and equipment. The Warehouse Management module enhances inventory control and tracking, while the Procurement module improves supplier management and purchasing processes to ensure the timely availability of goods. Both the asset and warehouse modules integrate barcode technology to improve accuracy and efficiency in resource tracking. The system is developed using the Agile methodology, allowing for iterative enhancements based on continuous user feedback. The submodules of the Travel and Tour Management System significantly enhance logistical operations. The Warehouse Management module enables accurate tracking of inventory categories, improving stock control and retrieval efficiency. The Asset Management module boosts operational efficiency and accountability by monitoring the use and condition of essential resources. The Procurement module streamlines supply chain operations through the use of real-time data, supporting more informed and timely decision-making. Additionally, the Project Management module facilitates better coordination and integration of various logistical components, resulting in smoother execution and management of work activities. The Travel and Tour Management System efficiently integrates project management, asset management, warehousing, and procurement submodules to maximize operational effectiveness and address the complex challenges of the tourism industry. In essence, the system promotes transparency and delivers efficient service through a centralized, automated approach that eliminates redundant processes. Future enhancements may include the integration of statistical analysis tools to forecast operational demands, optimize procedures, and provide organizations with a strategic advantage in an increasingly competitive and dynamic business environment.
Level of Confidence and Perceived Employability Among Fourth Year BSTM Students
This study examined the level of confidence and perceived employability of fourth-year Bachelor of Science in Tourism Management (BSTM) students at Bestlink College of the Philippines. It aims to fill a critical gap in understanding the extent to which these students are prepared for the professional demands of the tourism industry. The research focuses on the correlation between students’ self-perceived competence in key industry-related skills—such as customer service, communication, problem-solving, and technological proficiency—and their perceived readiness to enter the workforce. This study adopted a mixed-methods approach, combining quantitative surveys and qualitative focus group discussions. Quantitative data will be analyzed using descriptive statistics and correlation analysis, while qualitative responses will undergo thematic analysis. The results aim to guide curriculum enhancement, career support services, and strategies to boost employability among graduates of Bestlink College of the Philippines. The study also contributes to the broader discourse on tourism education and workforce readiness in the Philippine context. This study provides critical insights into the confidence levels and perceived employability of fourth-year BSTM students at Bestlink College of the Philippines. The results identify key strengths and areas for improvement in the existing curriculum and career support services. To enhance student readiness for the tourism industry, the study recommends targeted curriculum revisions, expanded internship opportunities, and strengthened career guidance programs. Overall, the research contributes to the growing body of literature on tourism education and graduate employability, offering practical strategies for Bestlink College and other institutions aiming to better prepare students for competitive roles in the tourism sector. Future studies are encouraged to investigate the long-term effects of these interventions and to gain deeper insights into the employment experiences of graduates in the tourism industry.
The Role of Community Involvement in Preservation of Padre Pio in San Jose Del Monte, Bulacan: A Proposed Sustainability Plan
The study investigated the preservation of Padre Pio in San Jose Del Monte, Bulacan, a site of deep religious and cultural value. It emphasized the importance of community involvement in safeguarding heritage and proposed a sustainability plan to empower residents. Triggered by issues such as insufficient funding and lack of structured preservation efforts, the research highlighted the need for community-driven strategies to ensure the long-term protection and legacy of the site. This study used a quantitative descriptive research design to assess community views on the preservation of Padre Pio in San Jose Del Monte. A purposive sample of 50 local residents responded to a validated survey questionnaire. Data were analyzed using frequency, percentages, weighted means, and ranking methods, allowing for a detailed interpretation of community involvement and attitudes toward heritage conservation. The study found strong community engagement in preserving Padre Pio, with participants recognizing its positive influence on their personal growth and empowerment. However, the research also uncovered key challenges such as limited awareness of Padre Pio's historical value, resource shortages, and inadequate infrastructure. These findings emphasize the need for sustainable preservation efforts and increased community education to protect the site's legacy. The research emphasized the crucial role of community involvement in preserving cultural heritage, aligning with global trends that prioritize local engagement. It identified pressing challenges such as low public awareness, lack of funding, and the need for empowered, collaborative efforts. The study recommends that future research expand in scope and develop innovative, actionable strategies while examining the cultural dynamics that shape community participation in heritage preservation.
Challenges Encountered by Newly Hired Employees of Selected Travel Agencies in Quezon City
This study examined challenges encountered by newly hired employees at two travel agencies in Quezon City—JVD Event and Travel Management Co. and Frielle Travel and Tours. It aims to identify barriers to successful job adjustment, including insufficient training, unrealistic role expectations, and difficulties with workplace dynamics. The study sought to inform actionable strategies for improving employee integration and retention in the travel and tourism sector. This study employed a descriptive research design, gathering data from 50 newly hired employees (25 per agency) through a structured questionnaire. The instrument probes key areas such as employee orientation, workload management, client relations, and overall job satisfaction. Collected Data were analyzed using frequency distributions and thematic grouping to uncover common adjustment challenges. Analysis revealed that a majority of respondents reported inadequate preparation for core tasks, with 68 percent rating initial training as insufficient. Nearly half cited unrealistic expectations regarding workload and performance metrics. A significant portion of participants experienced difficulty adapting to organizational culture, and 62 percent identified unclear communication and lack of mentorship as primary obstacles to effective integration. The findings underscored the need for targeted interventions to facilitate smoother transitions for new hires. Enhanced training programs were found to be critical for building competence, while structured mentorship initiatives and clear communication channels emerged as key supports. Agencies that implemented these measures observed improved job satisfaction and reduced turnover among recent hires.
Utilization of Promotional Materials in BS Tourism Management at Bestlink College of the Philippnes
This study aimed to assess the effectiveness of promotional materials in boosting enrollment in the BS Tourism Management program at Bestlink College of the Philippines (BCP). It also seeks to explore strategies for improving these materials to better highlight the benefits of studying tourism management at BCP, with the ultimate goal of increasing student enrollment. The methodology included the research design, participants, sampling method, survey instrument, and statistical approach. The study employed Cochran’s (1977) simple random sampling method to select 50 local tourists visiting the Tandang Sora Shrine in Quezon City, ensuring fairness through the use of a random number generator. Researchers personally distributed a custom-designed survey to collect accurate responses and assess visitors’ motivations and experiences. To enhance clarity and reliability, the survey was reviewed by experts, including a research adviser, grammarian, and statistician. The study received formal approval from Bestlink College of the Philippines, and participants were provided with clear instructions, with researchers available on-site to address any questions. Most respondents were aged 18–23, predominantly female, single, and visited the Tandang Sora Shrine only occasionally. Public transportation received a higher rating (3.18) compared to parking facilities (2.78), indicating a need for parking improvements. The shrine’s historical significance—particularly its connection to Filipino identity (3.60) and historical events (3.58)—was highly valued by visitors. Tourists also expressed preferences for guided tours (3.40), cleanliness (3.38), and friendly staff (3.36). The majority of respondents were college students, with an even distribution of females across all academic years. For promoting the BS Tourism Management program at Bestlink College of the Philippines, social media advertisements were considered the most effective, followed by print and display ads. Challenges were also noted in the online enrollment process. The college should leverage social media platforms such as Facebook, Instagram, and TikTok to reach potential students by sharing student success stories, program highlights, and unique features of the BS Tourism Management program. The study identified issues in the online enrollment process, including technical glitches and limited support. To address these concerns, the college should enhance its payment systems, provide clearer enrollment guidelines, and offer stronger technical assistance. Establishing support channels, such as chatbots or a dedicated helpdesk, would ensure that students receive timely assistance. Additionally, to address poor internet access, the college could collaborate with local internet service providers to improve connectivity or provide resources that enable students to access more reliable service.
Training and Development Program in Ministry of Works in the Kingdom of Bahrain
Private and public companies today face intense challenges brought about by globalization and economic uncertainty. To remain competitive and thrive in a knowledge-driven economy, organizations must adapt by transforming their internal culture, an essential step for both business survival and growth. It is widely recognized that many organizations place significant emphasis on training and developing their human resources, as a well-trained and skilled workforce constitutes a critical component of an organization’s competitive advantage. In the current global landscape, emerging technologies are rapidly reshaping economic cycles, significantly increasing both the number and the capabilities of new and existing business competitors. The study employed various statistical tools to analyze the data. The Wilcoxon Rank Sum Test was used to compare two independent populations, particularly in assessing differences in perceptions or responses. The weighted mean was applied to determine the general tendency or central opinion of the population. Additionally, ranking was used to establish the priority or order of identified factors, while percentage was used to represent the proportion or distribution of responses within the dataset. The findings indicated that the Training and Development (T&D) program activities of the Ministry of Works (MOW) in the Kingdom of Bahrain are moderately implemented, with varying degrees of effectiveness across key components. These components include Training Needs Assessment (TNA), Training Design (TD), Training Implementation (TI), Support Staff and Facilities (SSF), and Training Evaluation (TE). Survey Results showed that administrators generally perceived the T&D activities as more effective than did employees, particularly in the areas of training implementation and training evaluation. This discrepancy highlights the need to align perceptions and enhance communication between management and staff to improve overall training effectiveness. The research highlights the current status and effectiveness of the Training and Development (T&D) program activities implemented by the Ministry of Works (MOW) in the Kingdom of Bahrain. The findings underscore the need for a comprehensive strategic and operational plan to address existing gaps and ensure that training initiatives are better aligned with both organizational objectives and employee development needs. To enhance the impact of the T&D program, the study recommends implementing more systematic training needs assessments, improving the allocation and management of resources, upgrading training facilities, and establishing continuous evaluation mechanisms to monitor and sustain program effectiveness over time.
Enhancing Specialized Area in Public Transportation for Senior Citizens
This study aimed to enhance specialized features in public transportation to better serve senior citizens and to examine how current transportation systems impact their mobility and daily lives. As older adults often require additional assistance, the study focuses on key concerns—namely, availability, accessibility, safety, and comfort. Based on the findings, the research proposes the development of designated areas and improved services within public transport systems to ensure that senior citizens experience a more secure, convenient, and dignified mode of travel. This study adopted a qualitative research approach, employing survey questionnaires to identify the challenges and experiences of senior citizens about key aspects of public transportation. To gain deeper insights, individual interviews will be conducted to capture personal narratives and gather detailed recommendations, which will inform the development of a more accessible, safe, and senior-friendly public transport system. The findings of the study underscore significant aspects of public transportation as experienced by senior citizens, with mean ratings showing agreement on key factors: availability (2.90), seat and area safety (2.93), accessibility (2.79), and comfort (3.00). While these ratings indicate a moderate level of satisfaction, they also point to persistent challenges that hinder ease of mobility for the elderly. In response to these concerns, the study proposes the development of a specialized area within public transportation systems tailored specifically to the needs of senior citizens. This initiative aims to enhance their commuting experience by prioritizing comfort, safety, accessibility, and overall care. The recommendations emphasize the need to implement targeted improvements based on the survey results, ensuring a more inclusive, supportive, and user-friendly transportation environment for the aging population. This study underscores the vital importance of enhancing designated areas in public transportation to better serve the needs of senior citizens. As one of the most vulnerable sectors of society, elderly individuals face increased risks of discomfort, stress, falls, and injury when public transit systems lack adequate support. Ensuring safety, accessibility, availability, and comfort is not only a matter of convenience but a fundamental aspect of promoting dignity and independence among older adults. By implementing the proposed recommendations—such as specialized seating, improved access features, and prioritized services—transport providers can create an inclusive environment where senior citizens feel respected, secure, and empowered to travel confidently, whether accompanied or alone.
Exploring the Efficiency of RFID Technology in Revolutionizing Payment Systems within the Tourism Industry
Traditional toll collection systems often cause congestion, delays, and inefficiencies that negatively affect the tourism experience. While Radio Frequency Identification (RFID) technology presents a contactless alternative that promises faster and more secure transactions, its application within the tourism sector—particularly in toll gate operations—remains underexplored. This study addresses this gap by examining how RFID systems can enhance payment convenience, speed, and reliability for tourist drivers. This study used a quantitative research design with purposive sampling. A total of 50 private car owners using RFID tags at the South Luzon Expressway (SLEX) Skyway C5 Toll Gate were surveyed. A structured questionnaire was administered to gather demographic data and assess factors influencing RFID adoption, such as convenience, cost, and security. The effectiveness of the system in enhancing the travel experience was also evaluated. Responses were measured using Likert scales, and the data were analyzed using frequency distribution, percentage, and weighted mean. The findings revealed that respondents strongly agreed on the benefits of RFID in improving time efficiency, reducing costs, and enhancing convenience. The highest levels of satisfaction were attributed to shorter waiting times and smoother toll transactions. Nonetheless, concerns were raised regarding unclear reloading procedures, challenges with installation, and limited customer support. Data privacy issues also emerged as a point of concern. Overall, respondents reported a more favorable travel experience when RFID systems operated reliably and were properly integrated into toll infrastructure. The findings suggest that RFID technology has the potential to significantly improve payment systems in the tourism transportation sector. However, successful implementation depends on consistent system performance, user-friendly procedures, and robust customer service. Strengthening data security and system reliability is essential to gaining public trust and encouraging broader adoption. Future studies are encouraged to explore RFID applications in other areas of tourism services and transport systems to further validate these findings.
The Effectiveness of Facebook Promotion of Sports Complex in San Jose Del Monte Bulacan: A Proposed Promotional Plan
In the digital age, social media platforms have become essential tools for marketing and promotion. Among these, Facebook stands out as one of the most widely used platforms, offering businesses and attractions unique opportunities to reach a vast audience. With over a billion active users, Facebook is particularly effective for promoting tourist attractions. According to Camille Zess (2021), Facebook serves as a cornerstone in promoting tourism through social media. This study employed a quantitative research design to gather and analyze statistical data that can identify patterns, test relationships, and generalize findings to larger populations. Specifically, a descriptive research approach was used. As McCombes (2019) explains, descriptive research systematically investigates one or more variables to accurately describe a population, situation, or phenomenon. The study found that most respondents were aged 18–29, with a majority being male, and reported visiting the sports complex “sometimes.” Unresponsive customer service was identified as a key barrier to increased visitor engagement, with a frequency of 53 respondents highlighting this issue. In terms of Facebook content, the highest-ranked responses were as follows: uploaded pictures, with a weighted mean of 3.36, “image attracts attention and encourages user interaction” (Strongly Agree); videos, 3.44, “teaser videos showcasing clips from previous games excite local fans” (Strongly Agree); reels, 3.39, “reels are high-quality, clear, and visually engaging” (Strongly Agree); stories, 3.41, “stories are highly shareable and make viewers feel connected” (Strongly Agree); and live sessions, 3.45, “live sessions are highly engaging, keeping viewers hooked throughout” (Strongly Agree). The study revealed that the majority of respondents are young adults aged 18–29, predominantly male, and visit the sports complex occasionally. Facebook content, including images, videos, reels, stories, and live sessions, is highly engaging and effective in promoting the sports complex, although unresponsive customer service may limit overall visitor growth.
Assessment on the Facilities of Ninoy Aquino Parks and Wildlife Center: Basis for Tourist Satisfaction
This study aimed to assess the current state of facilities and enhance visitor satisfaction at the Ninoy Aquino Parks and Wildlife Center in Quezon City, Philippines. The decline in visitor numbers has been attributed to neglected and deteriorating facilities, which undermine the center’s goal of raising wildlife awareness. Through this research, efforts will be directed toward improving the facilities and reigniting public interest in the vital connection between people and nature. This study used quantitative research methods to systematically collect, measure, and analyze data. It highlights findings related to the demographic profile of respondents, the condition of facilities at the Ninoy Aquino Parks and Wildlife Center, visitor evaluations of these facilities, and the challenges confronting the center. The majority of respondents were females aged 19 to 22 and residents of Quezon City. Overall, the facilities were rated positively, especially in terms of cleanliness and accessibility. The Ninoy Aquino Parks and Wildlife Center faces several challenges, including aging facilities, limited government support, and inadequate marketing efforts. This study evaluated visitor satisfaction by considering respondents’ age and gender, underscoring the urgent need for facility upgrades to boost visitor numbers. It also emphasized the importance of enhancing amenities to better align with visitor expectations, while acknowledging the positive feedback received for the park’s current services. To enhance the visitor experience and keep pace with evolving tourism trends in the Philippines, it is recommended that the Ninoy Aquino Parks and Wildlife Center undertake a thorough evaluation of its facilities. Based on this assessment, strategic improvements and additions to the park’s amenities should be implemented to provide visitors with a more enjoyable, comfortable, and convenient experience.
Assessment on the Facilities of Rainforest Adventure Experience Park Towards Customer's Satisfaction
This study explored visitor satisfaction with the facilities at Rainforest Adventure Experience Park, focusing on factors such as age, gender, and frequency of visits. A descriptive correlational research approach was used, involving 50 tourists. The findings identify areas that need improvement, including cleanliness, maintenance, staff responsiveness, and safety, with the ultimate goal of enhancing the overall tourist experience. This study conducted surveys to evaluate customer satisfaction with the facilities at Rainforest Adventure Experience Park. It examined the relationship between age, gender, and visit frequency with satisfaction regarding cleanliness, maintenance, staff quality, and safety. The results were analyzed using verbal interpretations. Overall, respondents rated the facilities as "satisfied" in terms of cleanliness, maintenance, trash management, staff responsiveness, and safety measures. However, several issues were identified, including poor maintenance of facilities and equipment, a lack of personnel, inadequate cleaning procedures, resource shortages, unclear signage, noise disturbances, inconvenient operating hours, and limited accessibility for individuals with disabilities. To enhance visitor satisfaction, several recommendations were made, such as: - Improving maintenance - Increasing staff availability - Establishing better cleaning protocols - Providing clear signage - Minimizing noise levels - Adjusting operating hours - Adding more facilities - Improving accessibility - Enhancing lighting and drainage in certain areas. The assessment revealed that respondents were "satisfied" with cleanliness, maintenance, trash management, staff responsiveness, and safety measures. However, they pointed out several issues, including poor maintenance of facilities, understaffing, inadequate cleaning procedures, resource shortages, misleading signage, noise pollution, inconvenient operating hours, and limited amenities for individuals with disabilities. The study recommended several improvements to enhance the overall tourist experience at the park. These recommendations include better maintenance, increased staffing, improved cleaning protocols, clearer signage, measures to reduce noise, adjusted operating hours, additional facilities, enhanced accessibility, and improved lighting and drainage.
Enhancing Destination Marketing Strategies in Selected Areas in Metro Manila: Basis for Promotional Plan
This study aimed to enhance destination marketing strategies by showcasing the unique attractions of selected areas in Metro Manila to both domestic and international tourists. It seeks to identify the key factors that contribute to a memorable travel experience, including the destinations’ appeal, cultural significance, and tourism offerings. The gathered insights will serve as the foundation for developing effective promotional strategies that increase visibility, attract a broader audience, and support sustainable growth in the tourism sector. The study employed a descriptive research method and gathered data from 150 respondents, including both local residents and tourists, selected through purposive sampling. Survey questionnaires were used to assess the effectiveness of current marketing strategies and to identify challenges experienced by travelers. The findings revealed that respondents strongly agreed with the effectiveness of both social media marketing and traditional marketing approaches in promoting destinations. Destination marketing strategies also received a “Strongly Agree” rating in the areas of eco-friendly practices, community involvement, and cultural preservation. However, several challenges were identified, including poor internet connectivity, difficulty navigating local transportation, lack of recycling bins, and limited access to reliable pre-trip information. Other concerns involved misleading social media reviews, limited community service opportunities, and insufficient protection of cultural heritage sites. Based on the findings, the study recommends the development of a user-friendly website with an intuitive interface that provides clear, accessible information about tourist attractions, accommodations, transportation, and cultural guidelines. This platform should serve as a one-stop destination for travel planning and ensure an informative and seamless experience for both local and foreign tourists.
Charting Career Paths: A Tracer Study on the Employability of BSTM Graduates at Bestlink College of the Philippines, SY 2022-2023
Bestlink College of the Philippines offers a Bachelor of Science in Tourism Management program designed to develop practical skills for the tourism industry. Located in a key tourism hub, the college emphasizes critical thinking, problem‑solving, leadership, communication, and customer service. Tracer studies serve to evaluate how well the curriculum meets industry and community needs, with the aim of refining academic programs and equipping graduates for evolving workforce demands. This study adopted a descriptive research design to assess the employability of 2022–2023 Bachelor of Science in Tourism Management graduates. Fifty alumni were selected through purposive sampling and invited to complete a structured survey questionnaire. The instrument—which captured demographic profiles, relevance of acquired skills, and employment challenges—was validated by a research expert and reviewed by an instructor to ensure clarity and confidentiality of responses. Findings showed that graduates were employed across sectors such as hotels, restaurants, airlines, travel agencies, and government agencies. Although women comprised the majority of respondents, men more frequently occupied management roles and performed more confidently in interview settings. A skills gap emerged, as some graduates avoided tourism careers due to misconceptions and unclear career pathways. Employers identified a need for enhanced workplace learning conditions, a stronger focus on transferable skills, and more practical, project‑based training to bolster communication and problem‑solving abilities. The study highlighted that 96 percent of respondents aged 23 to 27 considered school‑acquired technical, communication, problem‑solving, adaptability, and leadership skills as critical to their roles. Graduates faced challenges including intense competition, limited work experience, and insufficient industry‑specific competencies. Gender and employment status influenced engagement levels, with female graduates and permanent employees reporting higher involvement in professional development. To better prepare future cohorts, the study recommended expanding hands‑on learning opportunities, integrating specialized tourism modules, strengthening soft‑skills training, and enhancing career support services.
Implementation of Companion Joiner Services as Part of Tourism Service: Basis for Improvement Plan
The study entitled "Implementation of Companion Joiner Services as Part of Tourism Service: Basis for Improvement Plan" aims to evaluate the impact of companion joiner services in the tourism sector and provide recommendations for improvement. Companion joiner services involve travelers joining group tours and sharing their experiences with other participants, often strangers, enhancing social interaction and travel enjoyment. The study adopted a descriptive research design and uses survey questionnaires to collect data from 20 Bachelor of Science in Tourism Management (BSTM) faculty members at Bestlink College of the Philippines. Its main objective is to analyze the impact of key factors—safety, satisfaction, price, and accessibility—on the demand for companion joiner services. Based on the findings, the study recommends implementing training programs to enhance communication and customer service skills among providers. It also advises establishing standardized pricing and safety measures to ensure consistent and reliable service. Moreover, marketing initiatives should be strengthened to increase the visibility and appeal of companion joiner services on social media and other platforms. Overall, the study highlights the potential of companion joiner services to enhance the tourism experience by promoting social interaction, ensuring traveler safety, and offering cost-effective travel options, while stressing the importance of continuous service improvement and customer satisfaction. This study investigates the demand for companion joiner services, the travel motivations influencing visitor preferences, and the challenges faced during their implementation. The findings will serve as a foundation for developing an improvement plan to enhance the effectiveness and success of these services.
Nanay Aning’s Kainan in Tagalag Fishing Village: A Proposed Enhanced Ergonomics Design
This study proposes an enhanced ergonomic design for Nanay Aning’s Kainan, a local dining establishment located in the Tagalag Fishing Village, with the goal of improving customer experience and satisfaction. The research focuses on evaluating the restaurant’s facilities, ambiance, location, and service to identify areas that would benefit from ergonomic improvements and, in turn, enhance tourism appeal and guest comfort. A descriptive research design was employed, using a structured survey questionnaire distributed to 100 randomly selected respondents between the ages of 16 and 60. Among the respondents, 36% were aged 16–25, and 56% were male. Additionally, 49% reported a monthly income of ₱5,000 or higher, indicating their capacity and interest in spending on dining and recreational activities. The survey assessed perceptions of the restaurant’s physical and service attributes. Survey results revealed a composite mean of 2.69 for facilities, with seating comfort rated highest at 3.35. Ambiance received a mean score of 2.56, with live entertainment (3.55) and scenic surroundings (3.49) highlighted as key strengths. The location scored 2.60, pointing to concerns about accessibility and insufficient signage. Service quality emerged as a notable strength, with a mean score of 3.44, emphasizing customer appreciation for employee friendliness and efficient service. The findings suggest that enhancements in seating, flooring, restrooms, and overall accessibility are necessary to meet customer expectations. Additional improvements in visual design and decor are also recommended to elevate the dining atmosphere. These ergonomic upgrades are expected to increase customer comfort, safety, and satisfaction, while also contributing to the promotion of local tourism. The study underscores the value of ongoing ergonomic development in food service establishments to maintain competitiveness and enhance the visitor experience.
Assessment on the Recreational Activities at Quezon City Memorial Circle: A Propose Enhancement for Sanitation and Safety Measures
This study investigated the existing recreational activities at the Quezon City Memorial Circle, with an emphasis on improving cleanliness and safety within the area. As a prominent destination for both local residents and tourists, the park hosts a range of activities, including sports, walking, and cultural events. Despite its popularity, concerns have been raised regarding inadequate sanitation and safety measures, particularly in terms of waste management, security presence, and emergency response systems. These issues underscore the need for a comprehensive assessment of current conditions and the development of practical, sustainable solutions to enhance the overall recreational experience and ensure a safer, more welcoming environment for all visitors. This study collected data through surveys and interviews with local tourists to gain insights into their experiences and overall satisfaction with the Quezon City Memorial Circle. It specifically examined the condition of essential park facilities such as playgrounds, restrooms, walkways, and food stalls, as well as the effectiveness of existing sanitation and safety measures. The results revealed recurring concerns, including poorly maintained restrooms, insufficient waste disposal systems, and safety issues in certain areas. These problems negatively affect visitor satisfaction and underscore the need for strategic improvements to ensure a cleaner, safer, and more enjoyable environment for all park users. Drawing from the study's findings, several key enhancements are proposed to improve sanitation and safety within the Quezon City Memorial Circle. For sanitation, the recommendations include the implementation of an improved waste management system, the regular and systematic cleaning of public spaces, and the installation of additional trash bins in high-traffic areas. To address safety concerns, the study suggests increasing the visibility and frequency of security patrols, upgrading lighting in dimly lit sections of the park, and ensuring that all facilities are properly maintained and promptly repaired when needed. These proposed measures aim to enhance the overall visitor experience by fostering a cleaner, safer, and more comfortable environment. This study seeks to contribute to the enhancement of the Quezon City Memorial Circle by promoting a cleaner, safer, and more inviting environment for all visitors. By addressing existing issues related to sanitation and safety, the park can continue to serve as a well-loved recreational destination while ensuring the comfort and well-being of the public. The recommended improvements aim not only to preserve the park’s attractiveness but also to support its long-term sustainability as a vital community space.
Assessment on the Urban Green Space to the Environmental Management of Arroceros Forest Park: Basis for Sustainability Plan
This study aimed to evaluate the contribution of urban green spaces to environmental management, using Arroceros Forest Park—one of the last remaining green lungs in the heart of Manila, Philippines—as a case study. The research focuses on three key aspects: community engagement, environmental awareness, and biodiversity preservation. Additionally, it explores the park’s ecological, recreational, and educational value to visitors, highlighting its significance in promoting urban sustainability and enhancing quality of life in a densely populated city. This study adopted a descriptive research design and gathered data from fifty (50) visitors using a convenience sampling method. Structured survey questionnaires served as the primary instrument for collecting relevant information on participants' perceptions and experiences. The results of the study highlight important insights into the value of urban green spaces. Respondents strongly agreed (mean rating of 3.67) that Arroceros Forest Park significantly contributes to community engagement, environmental awareness, and biodiversity preservation. However, the findings also reveal that various human activities—such as inadequate waste management, resource extraction, and recreational overuse—negatively affect the park’s biodiversity. In response, the study recommends that local government units intensify their support for the protection and promotion of Arroceros Forest Park. Strengthening environmental policies is essential to ensure that all stakeholders—including visitors, staff, and the surrounding community—adhere to sustainable practices. These efforts will help safeguard the park’s ecological integrity and ensure its continued role in promoting urban sustainability. The findings underscore the critical importance of fostering active community involvement in the conservation of Arroceros Forest Park. Empowering residents through education on the park’s ecological value helps cultivate a deeper appreciation and commitment to preserving urban green spaces. The findings also highlight the need for responsible visitor behavior, particularly in managing waste, minimizing resource extraction, and engaging in sustainable tourism. By promoting environmental stewardship and implementing clear policies that encourage sustainability, Arroceros Forest Park can continue to serve as a vital ecological, recreational, and educational sanctuary in the heart of Manila—benefiting both the environment and future generations.
Enhancing Guest Experience: Leveraging Artificial Intelligence in Customer Reservation
Artificial Intelligence (AI) in hotel reservation systems is gaining attention for its potential to enhance customer experience, streamline repetitive processes, optimize pricing strategies, and deliver personalized offers. AI can analyze visitor data to provide tailored recommendations and adjust staffing, inventory, and pricing based on anticipated demand. These data-driven decisions can improve service quality and help hotels differentiate themselves from competitors. Additionally, AI reduces operational costs related to reservation management and customer support, enhances scalability during seasonal fluctuations, and encourages innovation aligned with current market trends. This study investigates hotel guests’ experiences with AI-powered reservation systems, using surveys and interviews to assess effectiveness and identify areas for improvement. The study was conducted among guests aged 18 and above at Astrotel Novaliches, with a total of 50 participants selected through simple random sampling to ensure fairness and reduce bias. A researcher-developed questionnaire, validated by experts and formatted with a Likert scale, was used to gather data on guest profiles, AI usage, feedback, and suggestions. Ethical standards, including informed consent and data privacy, were strictly followed throughout the data collection process. The results revealed that most guests were aged 28 to 32 and preferred making reservations via voice calls. While many expressed trust in AI to handle their data, they were uncertain about its ability to predict their preferences. Furthermore, a significant number of respondents did not favor the use of chatbots. These Findings suggested a mixed reception of AI in reservations, with users showing interest in convenience but also demonstrating a continued preference for human interaction. The findings indicated that although artificial intelligence enhances booking accuracy and personalization, challenges remain in the form of technical issues, privacy concerns, and limited trust in AI’s predictive capabilities. Guests continued to value human interaction, particularly in payment processing and preference-based services. The study recommends further refinement of AI systems, increased guest education on AI capabilities, and maintaining human support to strike a balance between automation and personal service.
The Role of Communication and Its Influence in Shaping Perspective of Students on Social Issues Among Grade 11 Senior High School Students at Bestlink College of the Philippines
People acquire news and updates through various media channels such as newspapers, television, and the internet. However, these channels have the potential to significantly influence public opinion, particularly on critical topics such as religion, education, and social issues, due to their compelling and pervasive nature. In the digital age, the widespread dissemination of misinformation, biased opinions, and manipulated content has challenged individuals' perceptions and understanding of reality. This study aimed to identify the most commonly used communication channels and examine how these platforms influence public opinion. The research is guided by the Shannon-Weaver Model of Communication, which highlights key components such as the source, message, encoding, decoding, channel, and destination, emphasizing the complexity of communication and interpretation in shaping public discourse. The researchers used a survey questionnaire as the primary data-gathering instrument, employing an exploratory descriptive-quantitative research design. A quota sampling technique was used to select participants, consisting of 133 Grade 11 students. To analyze the collected data, the researchers applied various statistical tools, including frequency and percentage distribution, ranking, mean, and a 4-point Likert scale to interpret the responses accurately. The results revealed that speaking skills played the most significant role in communication among the respondents, with a mean score of 3.48. Among the communication channels, newsletters emerged as the most influential in shaping public opinion, receiving a mean score of 3.44. Overall, the respondents "Strongly Agreed" on the importance of confidence, comprehension, and speaking skills in communication. In terms of communication channels influencing public opinion on social issues, the highest ratings were given to face-to-face communication, newsletters, and social media. Lastly, the most commonly encountered problem in using communication channels to shape public opinion was the spread of misinformation and disinformation. It is essential to provide accurate, evidence-based information—such as content from established news organizations and peer-reviewed scientific journals—to enhance communication and effectively shape public opinion on social issues.
Assessment on the Underutilized Facilities of Bossing Farm: Basis for Improvement Plan
This study aimed to assess the challenges, opportunities, and strategies related to the utilization of facilities at Bossing Farm, serving as the foundation for a proposed improvement plan. The evaluation will encompass all existing facilities within the farm, located in Mt. Balagbag, Rodriguez, Rizal. The study sought to identify underutilized areas and determine the underlying factors contributing to their inefficiency. The research will be conducted over one year, spanning from 2024 to 2025. This study adopted a quantitative approach using a descriptive research design to collect numerical data and provide a detailed evaluation of the underutilized facilities at Bossing Farm. The researcher employed purposive sampling—a non-probability sampling technique—where respondents were deliberately selected based on specific criteria and the researcher's judgment to ensure relevance and accuracy in addressing the study’s objectives. The assessment of Bossing Farm’s underutilized facilities underscores considerable potential for development and optimization. The analysis reveals that key amenities—such as cottages and service areas—are not being fully used, which diminishes their ability to contribute to the farm’s overall functionality and attractiveness. By identifying the factors contributing to this underutilization, the study provides a foundation for targeted improvements that can enhance visitor satisfaction, boost operational performance, and support the long-term sustainability of the farm as a recreational and eco-tourism destination. The challenges identified—including limited marketing efforts, outdated amenities, and persistent maintenance concerns—underscore the need for a well-structured enhancement plan. It is recommended that Bossing Farm implement a comprehensive facility upgrade, prioritizing the modernization of amenities, the renovation and functional improvement of cottages, and the expansion and organization of parking spaces to accommodate more guests. These initiatives will not only boost guest satisfaction but also improve overall operational efficiency and increase the farm's appeal as a tourist destination.