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Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research Abstracts (AASgBCPJMRA)

The Ascendens Asia Singapore–Bestlink College of the Philippines Journal of Multidisciplinary Research Abstracts (AASgBCPJMRA) compiles abstracts of research papers presented at Multidisciplinary Research Fests primarily organized by Ascendens Asia Singapore in partnership with Bestlink College of the Philippines.

Volumes

8 volumes

Issues

13 issues

ISSN

2661-4472

Publisher

Ascendens Asia Publishing Pte. Ltd.

Volume 7 • Issue 2

20 articles loaded • scroll for more

The Effectiveness of Practical Internship Among Fourth Year Students BSTM at Main Campus Towards Employability: An Assessment

Authors: Sheila Mae Corpuz, Kayle Hennielle Medillo, John Patrick Ramos, Joshua Sedenio, Jahshe Mae Sorio

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This study assesses the effectiveness of practical internships among fourth-year Bachelor of Science in Tourism Management (BSTM) students at the main campus, focusing on their employability. The research aims to evaluate how internship experiences contribute to the development of skills, competencies, and industry readiness among students.

Perceived Image of Tattooed and Pierced Workers in Tourism: Basis for Proposed Guidelines

Authors: Marika Crislyn Hisu-an, John Lloyd Castro, Harvy Baroro, Marielle Joy Del Rosario, Laurence Hermoso

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This study examines how tattooed and pierced employees are perceived within travel agencies in Quezon City, focusing on the influence of these perceptions on hiring decisions and workplace dynamics in the tourism sector. It aims to uncover existing biases related to body modifications and assess their impact on efforts to foster diversity and inclusion in recruitment and workplace culture.

Assessing Tourist Satisfaction Towards Enhancing Facilities of Ugbo Night Market

Authors: Chrislyn Robedillo, Lalaine Cionelo, Joana Marie Pustrado, Patricia Jean Tupas, Geneviev Marie Villamor

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This study investigates tourist satisfaction at Ugbo Night Market and examines how enhancements to facilities and amenities could create a more enjoyable atmosphere. It evaluates key components of the visitor experience—including food offerings, cleanliness, and comfort—to identify opportunities for developing parking, lighting, sanitation, and seating. By understanding satisfaction drivers, this study informs strategies to elevate the market’s appeal and support sustainable tourism growth.

Investigating Accessibility Standards and Their Effects on the Tourism Experience for Differently Abled Tourist in Intramuros

Authors: James Andrew Zuñiga, March Adrian Baledoya, Leslie Cariño, Jennelyn Laurecio, Dianna Rose Menor

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This research explores the influence of accessibility standards on the tourism experiences of differently-abled tourists in Intramuros, Manila. It aims to identify the specific barriers faced by individuals with mobility, hearing, and speech impairments, and to assess how these challenges affect their overall travel experience. The study further seeks to offer practical recommendations to improve accessibility, ensure inclusivity, and enhance the quality of tourism services for persons with disabilities.

Impact of Social Media in Tourist Destination Choices Among Second Year Tourism Students at Bestlink College of the Philippines

Authors: Gems Ruby Galope, Rhea Mae Cajipo, Mekkie Joy Lucelo, Leian Klein Ocampo, Karl Kevin Villasin

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Social media has significantly transformed the tourism industry by influencing how destinations are perceived, selected, and experienced. This study examines the impact of social media on tourists' destination choices, focusing on its role in promoting convenience, attraction, and shaping destination image. Drawing on the study by Emmanuel Bruce et al. (2024), this research adopts the Gratification Theory, which explains how social media serves as a source of external information that assists tourists in making well-informed travel decisions. The study is guided by the Input-Process-Output (IPO) model, which outlines the research’s input (problem statement), process (data collection and analysis), and output (recommendations and guidelines). The scope of the study is limited to fifty (50) second-year students majoring in Tourism Management. Its significance lies in providing valuable insights for various stakeholders—including administrators, students, parents, researchers, and future scholars—on the influence of social media in tourism-related decision-making, while also offering strategic recommendations for enhanced engagement.

Exploring Consumer Perspectives on Filipino Street Foods: A Step Towards Global Recognition

Authors: Jhon Enos Silvestre, Dominic Valenzuela, Jenie Rose Pon, Rhea Mie Jumawan, Jake Federio

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This study investigates consumer perceptions of Filipino street food, focusing on its cultural appeal and potential for global recognition. While the international popularity of Filipino street food is gradually increasing, existing literature often emphasizes health concerns, overlooking its cultural significance. This research aims to explore how consumer perspectives can contribute to elevating Filipino street food as a cultural symbol and a tourism asset, with implications for local identity and economic development.

Unveiling the Potentials of Dark Tourism at Fort Santiago: Basis for Proposed Marketing Strategies to Enhance Tourist Experience

Authors: Genevive Jane Cuanico, Jenny Babe Bastida, Crexia Mae Dejucas, Alyka Ann Maquirang, Vicky Mae Vaay

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This study investigates the potential of Fort Santiago as a dark tourism destination, with the goal of enhancing tourist experiences through improved site management and curated activities. While tourism is often associated with leisure and entertainment, this research underscores the role of dark tourism in shaping Philippine history and cultural identity. It explores tourist motivations, identifying the desire for historical knowledge as a key push factor and the site's authenticity as a significant pull factor. Although fascination with death is not a primary motivator, social influences contribute to visitation decisions. The study aims to gather tourist feedback to improve visitor satisfaction and promote Fort Santiago as a compelling destination for both local and international travelers.

Unveiling the Potentials of Slum Tourism in Port Area, Manila: A Proposed Enhancement to Visiting Guidelines for the Safety and Security of Tourists and Locals

Authors: Cindy Rotulo, John Crismer Biana, Genelle Cenen, Mary May Montoya, Joshua Isaac Pingol

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This study explores slum tourism in the Baseco Port Area, Manila, highlighting its potential to drive social change and stimulate economic development while addressing the ethical concerns it raises. Slum tourism provides travelers with unique opportunities to engage with marginalized communities, fostering cultural exchange and raising awareness of local socio-economic challenges. However, the practice has drawn criticism for potentially exploitative elements, such as commodifying poverty and reinforcing stereotypes.

Effects of Adventure Tourism to the Locals of Doña Remedios Trinidad (DRT), Bulacan

Authors: Mcxene Joy Gabriel, Janine Ashley Artiza, Annet Wency Hipolito, Kyla Jane Castro, Joana Epanto

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This study aims to investigate the various impacts of adventure tourism on the local communities of Doña Remedios Trinidad (DRT), Bulacan. As one of the province’s most ecologically diverse and culturally rich municipalities, DRT has become a growing destination for adventure seekers. The study seeks to understand how this tourism trend affects the community in terms of its social, economic, environmental, cultural, and psychological dimensions.

Factors Influencing Pilgrimage Tourism in the National Shrine and Parish of the Divine Mercy Church in Marilao, Bulacan

Authors: Allyana May Paragatos, Lovely Lazala, Jonalyn Mondano, Jennifer Casinillo

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This study explores the factors influencing pilgrimage tourism at the National Shrine and Parish of the Divine Mercy Church in Marilao, Bulacan. As one of the prominent Catholic pilgrimage sites in the Philippines, the shrine draws both local and international visitors seeking spiritual fulfillment, cultural enrichment, and personal reflection. Understanding the motivations and experiences of pilgrims is essential for enhancing site management and promoting sustainable tourism practices.

Factors Affecting the Well-Being of Tourists in Quezon City Memorial Circle Commercialization: Basis for Developmental Plan

Authors: Christian Jay Joseph, Ashley Mae Bernal, Abegail Jabonero, Hanzel Umpad, Jane Viador

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This study aims to assess the factors affecting the well-being of tourists in the context of commercialization within the Quezon City Memorial Circle. It serves as the foundation for a developmental plan addressing four key aspects of well-being: physical, mental, emotional, and financial. As one of the major urban parks in Metro Manila, Quezon City Memorial Circle plays a vital role in promoting tourism and public recreation, thus necessitating a closer look at how commercialization impacts visitor satisfaction and overall welfare.

Natural Hazards and the Airline Industry: An Empirical Study on Economic Impact and Its Utilization for the Learning and Work Readiness of Tourism Management Students

Authors: Ruby Odulio

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This study examines the economic impact of natural hazards on the airline industry, emphasizing the growing shift from hazard-centered responses to approaches rooted in vulnerability and resilience. As natural disasters increase in frequency and intensity, the airline sector is increasingly affected by flight cancellations, delays, and substantial financial losses—often resulting in layoffs or even bankruptcy. The research evaluates trends, identifies critical issues, and presents potential solutions to these disruptions. It further underscores the importance of sustainable risk management practices, such as disaster response plans, comprehensive insurance coverage, emergency funds, and investments in advanced forecasting technologies. The findings aim to guide policymakers in enhancing the industry's preparedness and resilience.

Effects of Recreational Services on Environmental Value in Kuya Domeng's Affordapool and Farm in Rizal: Basis for Improve Guidelines

Authors: Bia Amor, Steven Russell Ratilla, Mary Angeline Catubag, Christian Nagales, Jerico Lanorias

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Kuya Domeng’s Affordapool and Farm was established to provide an affordable and nature-integrated getaway for families and groups seeking leisure and recreation. Designed to be both fun and budget-friendly, the facility offers swimming, dining, and various recreational activities within a natural landscape. Its layout maximizes efficient use of space while promoting a tranquil and environmentally conscious atmosphere. The study aims to examine how the recreational services offered impact environmental values and how these insights can guide improvements in sustainability and service delivery.

Barriers Encountered by the Foreign Tourists Along Intramuros, Manila

Authors: Patricia May Manio, Dominic Luis Bernas, Roger Coralde, Christine Mae Ombao, Sofhia Angela Robles

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Intramuros, popularly known as the "Walled City," is one of the Philippines’ most significant historical and cultural heritage sites. Despite its renowned status and strong tourist appeal, foreign visitors often face several challenges that impede their overall experience. This study aims to identify and evaluate the key difficulties encountered by foreign tourists in Intramuros, focusing on navigational obstacles, financial constraints, and limited availability of up-to-date travel information.

Influencing Factors in Visitors Experience Through Tourist Satisfaction in Chinatown Binondo Manila

Authors: Karen Cervantes, Angeluz Dynaque, Chinchin Metante, Cherry Mae Lipata, Mira Rosabel Olaivar

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This study examines the factors that influence tourist experiences and overall satisfaction in Binondo, Manila’s Chinatown. Adopting a descriptive research approach, the study focuses on key variables such as service quality, accessibility, cultural authenticity, and the diversity of food offerings. Surveys were conducted with both local and international tourists to gather insights into their perceptions, preferences, and overall experiences in the area.

Impact of Social Media Influencers on the Travel Decision of 2nd-Year Tourism Students at Bestlink College of the Philippines

Authors: Shaina Piano, Dave Francisco, Jazmine Kimberly Moldez, Rhian Joyce Vermug, Judge Andrei Roque

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In today's digital age, social media has become a vital part of individuals' daily lives, serving as a platform for communication, entertainment, and business. Its widespread use has given rise to social media influencers (SMIs), individuals who create and share content across various platforms and shape public perceptions and behaviors. These influencers have gained credibility among followers, with their content significantly influencing consumers’ purchasing decisions. As a result, Destination Management Organizations (DMOs) have begun collaborating with SMIs to attract potential tourists, recognizing their growing influence in the travel and tourism industry. While previous studies have largely focused on the role of social media in disseminating tourism-related content, this study aims to explore the specific impact of SMIs on destination promotion and tourist decision-making.

Assessing the Tourist Destinations Reputation on Tourist Perception in Selecting Destination

Authors: Princess Dimple Publico, Lalaine Ballecer, Janeth Ien Jandog, Dominique Klaire Nebrida, Mary Chris Pandaan

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This study examines how a destination’s reputation influences tourist perception during destination selection, with Baguio City as the focal case. As competition among travel destinations intensifies, reputation—shaped by attractions, infrastructure quality, and transport accessibility—plays a pivotal role in traveler decision-making. Previous research indicates that a favorable destination image enhances tourist satisfaction, loyalty, and intention to revisit. Known for its cool climate, cultural heritage, and ease of access, Baguio City provides an ideal context to assess how these reputation factors affect travel experiences and revisit intentions.

Airbnb on Local Hospitality Experiences in Quezon City: A Guest Perspective

Authors: Pamela Joy Sauren, Shaidyne Fornoles, Zhenah Mae Perido, Mae Serquiña, Angela Taguinod

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Airbnb has emerged as a popular alternative to hotels in urban centers such as Quezon City by offering lower rates, home‑like accommodations, and deeper immersion in local communities. Staying in residential neighborhoods enables guests to experience the city beyond traditional tourist zones. This study explores Airbnb guest experiences in Quezon City, identifying common complaints and satisfaction factors to inform recommendations for enhancing service quality.

Exploring the Use of Social Media Platform as Marketing Tool in Promoting Viewscape Nature Park as a Tourist Attraction of Tanay, Rizal

Authors: Fernando Maranga Jr., Angeline Rebagos, Ira Mae Pajanel, Mary Rose Quijano, Shinjie Dianne Mae Pariñas

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In the digital era, social media has become an essential marketing tool for tourism destinations. Viewscape Nature Park in Tanay, Rizal exemplifies how platforms such as Instagram, Facebook, and TikTok are utilized to influence public perception and encourage visitor engagement. These platforms allow for the wide sharing of picturesque content that highlights the natural beauty and unique charm of the park. This study explores how social media is used to market Viewscape Nature Park and its effectiveness in attracting tourists.

Nature-Based Tourism: Assessing the Potentials of Mt.. Balagbag, San Jose Del Monte Bulacan

Authors: Dina Laurente, Cristine Mae Cabana, Glenly Lebios, Criselda Nifulda, Aivy Joy Pongao

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This study, titled Nature-Based Tourism: Assessing the Potentials of Mt. Balagbag, San Jose del Monte, Bulacan, explores the site's capacity to develop into a prominent nature-based tourism destination. Renowned for its scenic landscapes and outdoor activities, Mt. Balagbag has the potential to attract a wide range of visitors. Nature-based tourism contributes not only to local economic growth but also to environmental awareness and conservation. Despite its potential, limited research exists on the current tourism offerings and areas for development at the site. This study aims to assess Mt. Balagbag’s tourism potential and identify key areas for improvement.